A successful SEO strategy can bring a lot of benefits to your company. Learn benefits of investing in SEO and incorporate it into your marketing strategy.
Not so long ago, SEO was the domain of only the most tech-savvy marketers and bloggers, but nowadays even small businesses are investing in it to find new customers online.
In fact, many businesses that employ social media marketing teams also have an SEO team working to optimize their digital presence and attract more qualified leads and sales via search engines like Google, Bing, and Yahoo.
But how exactly does this work? How do you know if your company should investing in SEO? And what benefits can you expect to enjoy as a result?
Let’s take a look at the top benefits of investing in SEO for your business.
Understand Some Basic of Investing in SEO and How it’s Work
Is SEO Worth it?
Asking whether or not you should invest in Search Engine Optimization (SEO) is a bit like asking if you should invest money into a savings account.
Of course it’s worth it! In fact, if you don’t have at least some kind of an SEO strategy, your business could be missing out on thousands (if not more) potential customers each year.
But how do you choose an effective and cost-efficient plan? And how do you know which keywords to target?
Here are three questions to ask yourself before investing in SEO:
1. How much traffic does my website get now? _____% (If you don’t already have Google Analytics installed, start there.)
2. What percentage of that traffic comes from organic search results versus paid ads?
3. How much would I like my site to grow over time? _____% (Use Google Analytics again.)
SEO Amplifies Your Marketing Plan
If you’re already investing in other marketing techniques, including traditional advertising, direct mail or email, then you’re probably already aware that organic search can be an integral part of your marketing mix.
If not, it’s time to start. At least half of all online searches are made with a specific goal or purchase intent.
In other words, if you aren’t showing up on page one of Google and Bing results, chances are good that potential customers will never see your brand. And once they do see it?
They might just click through and buy something from you—or at least learn more about what you have to offer.
It’s A Growing Field
The global search engine services market grew at a compound annual growth rate of 16.7% from 2015 to 2020, reaching a value of almost $46.7 billion, according to a study by The Business Research Company.
The market for SEO services is estimated to reach $217.8 billion by 2030, continuing its fast development pattern.
It should also come as no surprise that Google is still the most well-known name in this industry.
Google is viewed around 89 billion times every month, according to Similar web. This gives it by far the highest market share, with 92 percent of all searches going to it.
However, if your website doesn’t rank well in SERPs, you’re missing out on a lot of business.
Effective SEO allows for exponential growth and allows you to stand out from the crowd.
SEO Creates Positive Experiences
When consumers search for a brand, service or product on Google or another search engine, organic results are displayed at the top of the page.
This is where an investment in SEO can help your business reach potential customers who have not yet heard about you. By investing in organic keyword research and content creation, companies stand to make direct contact with new potential customers.
These people will be more receptive to purchasing from brands they’ve already been exposed to online. In addition, SEO drives traffic to your website without having to pay a cent.
In fact, while paid advertising may seem like a good option for getting noticed by consumers who aren’t actively searching for your products or services, it often comes with significant costs that outweigh any benefits.
With SEO, you don’t need to spend anything upfront; however, if done correctly, it can bring lasting benefits to your company by creating positive experiences that encourage repeat visits and conversions down the road.
What Is A Typical ROI For SEO?
You may be wondering what a typical return on investment (ROI) is for SEO. The average ROI can vary quite a bit, depending on your company and industry. Most studies report that eCommerce businesses see an average ROI of between 60-80 percent.
Depending on your business, you could see more or less than that—or you might not even realize any gains until months after launching an SEO campaign.
For example, if you’re a local business looking to increase foot traffic to your brick-and-mortar store, you might not notice results right away.
However, over time as customers continue to discover your brand online through search engines, you should start seeing more people walk through your doors every day.
You can track the return on investment (ROI) of your SEO efforts using a variety of indicators. You may assess the success of your campaign by looking at items like:
Organic search: Refers to the position of your page in Google or other search engines.
Organic traffic: Refers to the non-paid search engine traffic that you receive.
Business Metrics: Backlinks, impressions, and click through rate are examples of business metrics.
Business profitability: Sales conversions (but opportunities and/or qualified leads may also be valuable).
How Much Should You Invest In SEO?
It’s tempting to spend as much money as possible on your website to get it to rank higher and generate more leads, but you need to be strategic with your investments.
The key is knowing how much your business can afford to invest based on its goals. If you expect a large amount of traffic and don’t have a lot of capital, it might make sense to invest relatively little into SEO—maybe $500–1,000 per month or less.
But if you’re expecting very little traffic and have a larger budget, it may make sense to invest $5,000 or more each month. It all depends on what makes sense for your business.
Don’t worry if you don’t have a large SEO budget. You can still achieve good outcomes by concentrating on a few key factors, namely:
Site architecture: Make sure your site is crawl-able, meet webmaster requirements, and think about the user experience.
Quality Content Add new, keyword-rich material on a regular basis to match search queries and satisfy user intent.
Backlinks of high quality: Natural backlinks (not link factories) from high-trust, high-authority sites can help you rocket to the top of the search results.
Note: SEO takes time, and if you expect results right away, you’ll be disappointed.
How Do You Invest In SEO?
There are two ways to invest in SEO. First, you can hire an expert firm or consultant that specializes in search engine optimization and related tactics.
This is a great strategy if you’re new to marketing, but not new to your business—you already know what you want to get out of your investment, and have a general idea about how you’ll achieve that outcome.
If you have no experience with these strategies and tactics, hiring an expert agency will be more cost-effective than doing it yourself.
The second way to invest in SEO is by learning about and implementing some of these strategies on your own.
You might even choose to do both! You could hire an expert firm to handle some aspects of your campaign, while focusing on others yourself.
For example, you might work with a digital marketing agency on content creation while handling link building and social media outreach by yourself.
Should You Invest In SEO Or PPC Ads?
Here’s a common question that business owners run into: should I invest my money into search engine optimization (SEO) or pay-per-click (PPC) ads? The answer isn’t straightforward.
It depends on your business model, but you should also consider other factors such as traffic volume and conversion rates.
If you don’t have a lot of web traffic to begin with, it might be better to start with PPC ads so that you can get some initial exposure.
After all, if no one is visiting your site to begin with, then how will they see your organic listings?
On the other hand, if your site has already generated significant organic traffic and conversions are high, then investing in SEO might be a good idea because it will help drive more people to your site organically over time.
Advantages Of SEO
- Website traffic: SEO can help you boost the total number of visitors to your site as well as the number of clicks you receive.
- ROI: SEO is more cost-effective than PPC, as previously said, but be warned: neither is cheap or easy.
- Brand & Awareness: Organic search increases exposure around search phrases and exposes people to your brand by putting your business in front of potential customers based on search queries.
- Credibility: A high ranking in the SERPs might help you create trust. Many users ignore the paid ads and go straight to the organic results.
- Longer-lasting outcomes: While SEO takes time to show results, it also takes time to lose its effectiveness. Long after a PPC campaign has been deactivated, a well-optimized website can keep a high rating.
- Stability: Similarly, whereas PPC ad positioning can fluctuate based on competition bids, a site with solid SEO will maintain a relative rank even if you ignore it for a time.
Advantages Of PPC
- Faster results: As soon as you start a paid campaign, you should see an increase in traffic, clicks, and conversions.
- Positioning is unaffected by algorithm changes: Because PPC is vying for the top spots on a SERP, you don’t have to rethink your content or methods every time Google adjusts its search algorithm.
- More control: You’ll always know what kind of returns you’re getting because you have control over your expenditure, which makes budgeting easier.
- Targeting is more precise: Paid search advertising allow you to target users based on a variety of characteristics such as demographics, region, and time of day, allowing you to more precisely target your audience.
- Visual Ads: Visual adverts are effective because people are more inclined to click on photos of the product they’re looking for. This is possible with paid search, but not with organic search.
How Should You Structure Your SEO Investment?
It should be obvious at this point that you require SEO. Now it’s just a matter of determining where your money should be spent.
There is no such thing as a one-size-fits-all answer when it comes to SEO.
What works for your company is determined by a variety of factors, including your target market, objectives, and marketing budget.
If we could make one recommendation, it would be to hire a great SEO team.
There are many SEO experts out there who specialize in different elements of the industry, such as technical SEO, keyword research, and content development.
You don’t have the funds to hire someone? Never fear; with a little research and effort, you can master all of these skills.
Simply bear in mind the characteristics that all SEO specialists have in common and focus on honing those talents yourself.
As you can see, there are many benefits to investing your time and money into a strong search engine optimization strategy.
But don’t jump on board just yet! Before you begin your campaign, make sure that your business is set up to succeed.
Don’t approach SEO as an afterthought; by making sure all of your bases are covered before you start working on rankings, you’ll be able to take full advantage of all that our investment offers.