Best Free Tools for Email Marketing

Is Email Marketing Services a Priority for Your Business in 2021? Are you looking for the best free tools for email marketing? 

Choosing the right email marketing service can have a significant impact on the success of your overall marketing strategy. 

Email marketing is a great way to keep in touch with prospects and keep your name at the top. Here are some of the benefits of using an email marketing service.

But before that, do you know how to do email marketing? or how to collect emails? If you want to know the best way then first learn that.

What is Email Marketing and its Benefits?

Email marketing is the process of sending advertisements and announcements to a list of subscribers, using email. It is used by companies to deliver their marketing message to people who have shown interest in their products or services. 

It is also known as email direct marketing or e-marketing. Although email marketing is an old method, it is still one of the most powerful lead generation tools available to businesses.

Why Email Marketing is Important for Business?

Email marketing is a top priority for most businesses, and for good reason. It’s one of the most effective ways of attracting new customers and encouraging repeat business. 

Email marketing is also a great way of communicating with existing customers. These messages don’t just serve as reminders of your services; they can also be used to inform your customers about new products and services and to keep them up to date on any new developments.

Even if you are running an affiliate blog, e-commerce website, product, or service-related business, then it can also help you.

You can send products or services to your customer and generate leads from there. So, you can say that it is acting as a booster for your business.

Now, I will discuss some best email marketing tools that will help you to grow your business.

Let’s See the 16 Best Tools for Email Marketing Campaign

HubSpot Email Marketing

HubSpot provides a free email marketing solution that is both trustworthy and feature-rich, making it ideal for developing organizations. Create marketing emails that are professional, personalized, and on-brand to engage and increase your audience.

The integrated connectivity with other HubSpot tools, such as the free-forever CRM, is, of course, what sets HubSpot Email Marketing apart. You have access to both tools once you register an account, so you can construct a centralized contacts database, organize it in lists, and monitor and track email performance.

If you are a beginner then you can use this tool and it can be one of the best tools for you.

#Features

• Best CRM
• Unique Webforms
• 1M Subscribers and 2000 Emails per month
• Create marketing emails that are professional, personalised, and on-brand to engage and increase your audience.

#Pricing

• Free
• For Starter plan- $45/mo
• Professional- $800/mo
• Enterprise- $3,200/mo

Sender

The sender is the best free email marketing tool in the market, Sender has features that ensure your emails are delivered. You don’t need any prior HTML or design experience to create amazing, professional-looking newsletters with Sender — instead, you can focus on what matters most — composing the best email copy!

One of the main reasons for Sender’s inclusion on our list is its powerful analytics functionality. It allows you to see who has opened your emails and clicked on the links, as well as when they were opened. Why not invite your subscribers along for the ride if you don’t know where they’re going? 

You may construct unique segments that automatically categorize subscribers into different groups, allowing you to divide your audience into cohorts depending on their interests and activities.

#Features

• Autoresponder and  Transactional emails.
• In the free plan you can add 2500 Subscribers and send 15000 emails per month.
• You can choose any design Forms.
• Free push notifications.

#Pricing-

• Free
• Lite- 20.38 $
• Premium- 52.58$
• Enterprise- Request a custom quote

Sendinblue

Sendinblue is an email marketing and management tool offering bulk emailing and transactional email services for companies of any size. Sendinblue was founded in 2013 by two French entrepreneurs, and it is based in Paris.

Sendinblue is a cloud-based email solution that allows companies of all sizes to manage their email marketing and transactional emails from one place. Sendinblue has over 50,000 active users, and it is becoming one of the leading emailing software solutions in the world.

If your business relies heavily on transactional emails, such as forgotten password help and invoice receipts, then Sendinblue might be ideal for you. 

#Features

• Autoresponders, coupons in emails, and abandoned cart messages are all examples of impressive automation.
• To see how well your emails are performing, use heat mapping and A/B testing.
• SMS marketing that is linked to your email campaigns is possible.
• A WordPress plugin with a lot of features that enables you manage everything from your WordPress dashboard. You can also use to manage your transactional emails.
• Use the chat tool to communicate with visitors in real time. One of the distinguishing characteristics of an email marketing service.
• A one-of-a-kind CRM solution that’s part of the main Sendinblue bundle.

#Pricing

Lite- $25/mo, 10,000 Emails per Month

Premium- $65/mo

Enterprise- request a custom quote

Mailchimp

Once you sign up, MailChimp helps you design newsletters that look professional and polished. The company also provides great analytics to track whether your emails are reaching people. Its free plan includes 2,000 subscribers and 12,000 emails per month; if your business has more than that—which it probably will soon—MailChimp’s paid plans start at $10 per month for 500 subscribers and 60,000 emails per month.

This is a highly effective way to segment your customer lists and send personalized emails to them. It can be helpful in improving customer relations and, as a result, increasing sales. 

Another feature that Mailchimp offers is the ability to send an email to someone who has opened an email that you sent in the past.

MailChimp also integrates with eCommerce providers if you have an online store. This can be a great option if you’re using a platform like WooCommerce or Magento, which allows you to sell products directly on your website. 

MailChimp also integrates with WordPress, which is the most popular CMS platform for websites.

#Features

• For up to 2,000 subscribers, the free plan includes 10,000 emails every month.
• Drag and drop feature for creating beautiful template design.
• You will receive a landing page builder, which you can use to promote special offers.
• Instagram and Facebook advertising and posts are supported by Mailchimp.
• Abandoned carts, welcome campaigns, and product recommendations are among the automation solutions available.
• Your emails will be more effective if you use A/B testing and segmentation.
• Customer service 24 hours a day, 7 days a week available.

#Pricing-

• Free plan
• Essentials- $9/mo
• Standard- $14.99/mo
• Premium- $299/mo

Omnisend

Omnisend is a powerful eCommerce marketing platform that combines all of your communication networks into one convenient location. Its free plan just allows you to send and receive emails, but that’s more than enough for email marketing campaigns. 

The platform is simple to use and does not require any technical knowledge. Campaign tracking, real-time segmentation, automatic personalization, list segmentation, and A/B testing are all possible with it.

You can set your email marketing in an automation mood, and also can target all the audiences as per your need.

You can utilize its best feature to target your audiences. Here also you can design attractive newsletters for email marketing.

Here you can also add scratch cards, coupon codes, etc. So, I think you can understand that this is also a very good email marketing strategy.

#Features

• Free plan allows unlimited subscribers, 15,000 emails per month and 2000 emails per day.
• Ecommerce integration to pull products instantly.
• Pop Ups, landing pages, and a wheel-of-fortune game are among the innovative signup forms available.
• Distribute coupon codes or scratch cards.
• A/B test campaigns and create automation reports.
• Using mobile-friendly email templates, keep your mobile audience engaged.
• For abandoned carts and order confirmations, send out automated emails.
• Enterprise solutions are also available for larger businesses.

#Pricing-

• Free Plan
• Standard- $16/mo
• Pro- $59/mo

Sendpulse

SendPulse has over 130+ professionally designed templates to choose from or you can create your own using the drag-and-drop editor. 

Under the free plan, you’ll have access to SendPulse’s highly regarded support team, with senior-level engineers manning live chat, email, and phone support 24/7.

Here you can avail the rating feature and by that, you can understand who your valuable customers or readers are.

You can also get to know about the readers and the un-readers and as well as you can set your emails according to the reader’s gender, DOB, job profile, age, etc.

#Features

• Free plan allows 15,000 emails per month.
• Best for Alerts: Popups & Notifications, Templates, Personalization
• Chat Support and email support 14/7.
• They also offer web pushes, SMTP, Viber, and more

#Pricing-

• Free Plan
• Standard- $8/mo
• Pro- $9.60/mo
• Enterprise- $13.44/mo

Benchmark Email

This email marketing tool has great options to design responsive templates, newsletters, etc that will increase the conversion rate and also can boost your traffic.

If you add the perfect images, texts, and stickers then that will help you to increase your conversion rate.

That type of newsletter will become more attractive. Here you will get all the pre-design templates according to your niche.

Here also you can edit the templates according to your need and also simplify the whole email creation process.

#Features

• Free plan allows unlimited subscribers and 250 emails per month.
• It comes with a drag-and-drop editor, a number of email templates, sign-up form options, and drip campaign functionality.
• Welcome emails, abandoned carts, and follow-ups are among the email automation choices.
• There are polls and surveys included.
• You’ll get A/B testing tools and the ability to integrate with hundreds of apps.

#Pricing

• Free Plan
• Medium Plan- 13.99$ per month
• Large Plans- 285.99 $ per month.

Mailer Lite

MailerLite has advanced features that set it apart from other best free email marketing tools for client use. 

The landing page builder allows you to create beautiful pages that capture leads, and the pop-up customizer gives you the power to customize the look and feel of your pop-up, so it stands out and converts better than the ones your competitors use.

 As well as you can add images, videos, texts, etc. You can target your audiences to increase the growth of your business also.

This tool can also provide you with all the campaign reports like click rate, open rate, subscribe rate, etc.

#Features

• Free plan offers you unlimited subscribers and 1000 emails per month.
• Beautiful email newsletters, pop-ups, and surveys are all possible.
• Create a free mobile-friendly email template in minutes.
• Use delivery-by-time-zone to send a newsletter to your global subscribers at the best possible moment.
• Using the custom HTML editor, you’d be able to control your backend.
• Using A/B split testing and heatmap analysis, determine which landing page converts the best.
• Get 49+ newsletter templates for your blog, eCommerce store, business, and more.
• Has a developer API based on HTTP and REST.

#Pricing

It has just one pricing plan and that is – $10+/ mo for 1,000+ subscribers

Mailjet

MailerLite has advanced features that set it apart from other free email clients on the market. 

The landing page builder allows you to create beautiful pages that capture leads, and the pop-up customizer gives you the power to customize the look and feel of your pop-up, so it stands out and converts better than the ones your competitors use. 

MailerLite is an all-in-one solution for your marketing, so you can focus on what you do best. Let MailerLite take care of creating effective email campaigns for your business, and get out there to grow your business.

#Features

• Free plan provider unlimited contacts, 6000 mails per month and 200 per day.
• Create adaptable emails using pre-designed templates to impress any recipient.
• A feature that allows for seamless cooperation in real time.
• You can include dynamic content in your emails, allowing you to create tailored and relevant messages for each recipient.
• Integrate the platform with your CRM and manage your mailing list from one central location.

#Pricing

• Free plan
• Basic- $9.65/mo
• Premium- $20.95
• Enterprise- request a quote

Moosend

Moosend is an email marketing service that offers a free tier. It’s ideal for people looking to get their feet wet in email marketing. The free tier comes feature-packed, but you’re maxed at 1,000 subscribers and won’t have a dedicated IP address.

You can set emails as per your reader’s behavior and need. By using this tool you can target accurately to your audience.

As the tool is providing detailed campaign information that is why you can get all the information that you want.

Like- your subscriber, unsubscriber, etc.

You can also increase your click-through rate. The main thing is it’s free and you can also merge these tools with another app and can get the best results.

#Features

• Unlimited subscribers and 1000 emails per month no card required.
• Moosend has a drag-and-drop editor, email marketing automation triggers, real-time statistics, and list segmentation capabilities.

#Pricing

• Free plan
• Pro- $8/mo
• Enterprise- request a custom plan

Emailoctopus

It is a simple email marketing tool that runs on the Amazon SES infrastructure.

If you are using the free plan of this tool, then I think you know that this tool will not provide as many features as the other tools but it can provide you with a large number of free emails.

This will help you the most. If you are running any small agency and any small business then it can be the best option for you.

With this tool, you can send a large number of emails to any email Id at a time.

#Features

• Free plans allow 2500 subscribers and 10000 emails.
• Integrates with third-party apps such as MailOptin, WordPress, and Zapier to allow for easy data movement across multiple platforms.
• You can send emails from as many email addresses as you want.

#Pricing

After the free plan, you can avail of the pro plan, and the pricing is $24 per month.

Netcore email API

This email marketing tool is a cloud-based transactional email delivery system.

With this tool, you can make attractive newsletters, updates, notifications, etc.

You can avail this tool for free. But if you are taking the paid version then you will get to know that this tool is very much focused on pricing, service or you can say quality service.

And also it can be a good analytic.

#Features

• 1000 contacts and 3000 emails per month.
• Integrates with third-party software such as MailOptin, WordPress, and Zapier to allow you to transfer client data smoothly between multiple tools.
• You can send emails from as many email addresses as you want.

#Pricing

This email marketing tool has also one plan and that is-Paid plans start at $25/mo for 150,000 emails

Zoho campaign

With this tool, you can avail some great features like- A/B testing, reports, and email templates, etc.

If you are using ZOHO CRM already then you can see how email and CRM work together.

If you are using this type of tool then your conversion will go high. Here also, you can avail of the free version, but there are some limitations.

#Features

• Free 2000 contacts and 12,000 emails per month.
• Webstore tracking reports
• The free edition has a number of email marketing functions, although many of them are restricted.
• CRM integration will boost your productivity and workflows.

#Pricing

• Free plan
• Email-Based Plan- $3/mo
• subscriber-based Plan- $4.50/mo
• Pay by Email Credits- $7/mo

Kickbox Email validation

This free tool can also give you features like the pro version. You can target your audience with this tool easily.

In some cases, we have seen that the emails go into the promotion segment or spam segment.

But with this tool, the chance to show in the main inbox becomes so high. This tool will verify that the addresses are genuine, not outdated.

Kickbox owns its validation network, that is why your data will be more accurate.

#Features

• Unlimited subscribers and 1000 emails per month.
• The programme also connects with HubSpot, allowing you to authenticate emails in the HubSpot CRM.
• Kickbox is an email verification service that assures your emails are sent to the intended recipients.

#Pricing

There are free and Paid plans based on subscribers (Like- 500 addresses for $5/mo).

Get Response

This email marketing also provides you with some best pre-designed templates to boost your business growth.

Here also you can add images, videos, texts, etc to make the templates more attractive.

So you can also avail this tool for free.

If you are a beginner and just want to start email marketing then this tool can be the best option for you.

#Features

• 10000 Subscribers and 2000 contacts or free A/B testing.
• Automation segmentation, lead scoring, cart abandonment, activity tracking, and scalable autoresponders are among the features. 
• GetResponse has pricing tiers for email marketing newbies, expanding SMBs, pro marketers, and corporations looking for scalable, high-end solutions.

.#Pricing-

In the Get Response tool, the plan you can avail is-^$ 839 /month

Frequently Ask Questions

Conclusion-

I would say that all these above-mentioned best tools for email marketing are very good for marketing campaign.

No matter if you are a beginner or a pro marketer. You can start with free and generate more leads.