20 Common SEO Mistakes You Might Be Making (And How to Fix Them)

A strong SEO campaign doesn’t happen on its own; you need to be actively checking in to make sure your site’s current, and adjusting it when necessary to keep your efforts effective. If you’re making any of these common SEO mistakes, however, then you could be hurting your site’s performance without even realizing it!

When it comes to SEO, there is no shortage of tips, tricks, and strategies to improve your website’s rankings. But what are the latest developments in the field and how can you best leverage them to improve your website’s performance in the search results? 

The best way to improve your SEO rankings is to keep your website updated with the latest strategy and tips. The best way to do that is to learn from the best in the business, which is why you’ll find yourself reading everything you can about SEO on the internet. 

The more you know, the better you can serve your target audience and the higher your rankings will be. Keep reading and you’ll learn how to make the most out of the current digital marketing landscape.

In this article, we’ll go over the top 8 SEO mistakes you might be making right now, and how to fix them so that your SEO campaign stays strong and effective.

Top 20 Common SEO Mistake and How to Fix Mistakes

1. Poor Use of Robots.txt

One common SEO mistake is poor use of the robots.txt file. This file tells search engine crawlers which pages on your website to index and which ones to ignore. Also you can tell google crawler about your sitemap url. 

If you accidentally block the wrong pages, your website could get penalized by Google. To avoid this, make sure you carefully review your robots.txt file before you submit it to Google.

You can read a detailed guide on what is a robots.txt file, how to setup it properly and what important rules to add to this file.

2. Bad Setup of Sitemap File

A sitemap is essential for two reasons: first, it tells search engines what pages are on your website so they can index them properly. Second, it gives you an opportunity to specify the importance of each page on your site, which can help improve your website’s ranking. 

If your sitemap isn’t set up correctly, though, it can do more harm than good. You can read about what a sitemap is and how to add sitemap in search console.

3. Poor Use if ALT Attribute Text

The ALT attribute stands for a concise description of an image. It should be written as if you were describing the image to someone who could not see it. Unfortunately, many people either don’t use the ALT attribute at all or they stuff it with keywords in an attempt to game the system. 

This is bad for accessibility because google can’t read the image so we have to describe what the images are about so google can understand your images too.

4. Missing or Bad Canonical Tag

The canonical tag is an HTML element that helps webmasters prevent duplicate content problems. It essentially tells search engines which version of a page is the original, or canonical, version. 

If your page doesn’t have a canonical tag, or if it points to the wrong page, you could inadvertently damage your SEO. If you are using WordPress platform then you install Yoast SEO plugin, this plugin will help you to add canonical url properly.

5. Pages Not Accessible Without JavaScript

If your website pages are not accessible without JavaScript, search engine crawlers will not be able to index your content, and your site will not rank in search results. To fix this, make sure that all of your website content is accessible without JavaScript.

You can install a Chrome extension to disable JavaScript from your website.


Simply install the Web Developer Chrome extension and open a website where you want to disable JavaScript, then click on the extension icon and click on Disable JavaScript from here.

If you encounter any issues with broken images, content, or any theme issues after disabling JavaScript. You can contact your developer to adjust this problem.

6. Indexing Every Pages

One of the most common SEO mistakes is not indexing every page on your website. This can be a problem if your website has a lot of pages, or if you have pages that are not easily accessible from the home page. 

If you have a sitemap, make sure that all of your pages are listed on it and that it is up to date. If you have a lot of pages, you might want to consider using a sitemap generator tool

These tools allow you to automatically generate a sitemap for your site in just minutes. If you facing any issue with indexing pages, you can add internal links with already indexed pages.

7. Poor Redirection Setup

This can happen when you move your website to a new domain or change the structure of your website and don’t properly set up 301 redirects. This can cause problems with both users and search engines, as users can end up on 404 pages and search engines can get confused about which version of your website to index.

Some time you can face this type of URL structure:





To avoid this, make sure to set up 301 redirects any time you make changes to your website’s structure. And limit make sure everyone can land only one URL type.

8. Spelling and Grammer Error

One of the most common SEO mistakes is spelling and grammar errors. This can hurt your ranking in search engines because they will deem your site as not being credible.  

The best way to fix this is by using a spell checker or copy and pasting the content into a text editor before you publish it on your website. 

In addition, make sure that you are writing with correct punctuation, capitalization, grammar, etc., so that it’s easier for people to read and understand what you’re trying to say.

9. Poor Ratio of Valid and Excluded Pages

Go to your search console and check your valid and excluded pages. If you have a lot of excluded pages it could be because of the content and site structure.  

Excluded URL such as searched currently not indexed, crawled currently not indexed, lost due to canonical issue, soft 404 points etc.

You have to find out the cause of this problem and fix them one by one.

10. Old Content

When was the last time you updated your website’s content? If it’s been more than a few months, it’s time to give your site a refresh. Outdated content is one of the most common SEO mistakes businesses make. Not only does it turn off potential customers, but it can also hurt your search engine ranking. The solution is simple: regular updates.

11. Creating Content Without Plan

Creating content without a plan is one of the most common SEO mistakes businesses make. Not only does this result in lower quality content, but it also makes it harder to target specific keywords and topics. To fix this, take some time to create an editorial calendar and map out your content strategy before you start writing.

12. Publishing Content Without Plan

One of the most common SEO mistakes that businesses make is publishing content without any sort of plan. Make a plan, if you publish lots of content in a week then make a calendar. 

For example, if you publish 7 articles a week, divide it into 7 days and publish at the same time. Therefore, the Google crawler can understand about the time of your publication.

13. Wrong Internal Links Strategy

This can happen when you have too many links going to one page, or not enough links going to important pages. It can also happen if your anchor text is incorrect, or if you’re linking to pages that don’t exist. 

The solution is to carefully plan your internal linking strategy, making sure that all of your links are relevant and that your anchor text is accurate.

Read this guide on how to create proper internal links strategy.

14. Poor Use of schema Data

Schema data is a code that you can add to your website to help search engines understand your content better. However, many website owners don’t use it correctly, or they don’t use it at all! 

This can hurt your SEO efforts because it’s one less way for Google to understand your site. Make sure you’re using schema data correctly. You can read more about what is schema data and how to add in your site.

15. Poor Browser Compatibility

One common SEO mistake is poor browser compatibility, which can prevent your website from loading properly on certain browsers or devices. This can be frustrating for users and will cause them to leave your site. 

To avoid this, test your site on all major browsers and make sure it loads correctly. You can also use a responsive design to ensure that your site looks good on all devices. 

Another important step in avoiding poor browser compatibility is to make sure that you’re using an up-to-date version of any CMS software you’re using. If not, bugs might appear when visiting your site in a different browser than the one used during development.

16. Poor Use of Hreflang Tag

The hreflang tag tells Google what language your website is written in, so that it can serve up the correct version of your site to users in different countries. If you don’t use the hreflang tag, Google may serve up the wrong version of your site, which can lead to a poor user experience. 

Fortunately, this problem is easy to fix with a few changes in your code. Check out our guide on how to add Hreflang tags for more information.

17. Broken links Not Updated

One of the most common SEO mistakes is having broken links on your website. This can happen for a number of reasons, but most often it’s because you’ve updated your website and changed the URL structure without properly redirecting the old pages. 

This can cause problems for both users and search engines, as users will be directed to a 404 page and search engines will be unable to index your content. The solution is to use a 301 redirect to point the old URL to the new one.

18. Incorrect Keyword Research

This can happen in a number of ways, such as using too broad or too specific keywords, not targeting the right audience, or not taking into account search intent. Luckily, there are a few easy ways to fix this mistake. 

First, make sure you are using relevant and specific keywords. Second, target your keywords to the right audience. And finally, take into account what people are actually searching for when they use those keywords. 

In other words, figure out their search intent and tailor your content accordingly. If you are looking for more tips on how to conduct proper keyword research, be sure to check out this great post.

19. No Keyword Intent Research

When you’re trying to figure out which keywords to target, it’s important to think about the intent behind the search. What are people really looking for when they type in this keyword? 

If you can answer that, you are well on your way to creating content that will meet their needs. It’s time to stop talking about yourself and start talking about them. 

Build dialogue with potential customers by creating topics based on questions they may have or frustrations you experience related to the topic of your business. And don’t forget to include these themes in every piece of content you create!

20. No Analysis of Data

Data is important to understand how your website is performing and where you can improve. Without data, you’re just guessing at what might work and wasting time and money in the process. 

Make sure you are regularly analyzing your data to understand what is working and what is not. Identify errors on your site, find out which pages are getting the most traffic, and analyze what keywords people are using to find you. 

Once you have this information, it will be much easier to decide about the changes that need to be made or the material that needs to be made.


If you’re not sure where to start with your SEO campaign, or if you’re running into roadblocks, take a look at this list of common seo mistake. Chances are, you might be making one (or more) of them. But don’t worry! We’ve also included solutions for each mistake so you can get back on track.

Rishabh Kolhe
Rishabh Kolhe

I am the founder of WealthyWork, I started my digital marketing journey in 2017. First, I started my career with SEO in Culturelligence, then after some time, I learned more about Digital Marketing. I worked as a Digital Marketer with Agile PeopleOps, a US-based HR organization. Now I am working in WealthyWork, We all specializing in Digital Marketing Services.

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