Do you to want to know, how to drive more eCommerce Store Traffic without speeding ads on it?
Many e-commerce business owners think that the only way to get more traffic to their website is through paid advertising, whether it’s on Google, Facebook, or another ad network.
This is only partially true, though; there are many other strategies you can use to attract new visitors to your site without spending money, and the first step in doing so is identifying what these strategies are and how they work.
In this article, I’ll talk about 25 ways to drive more eCommerce store traffic without ads. Let’s get started!
Follow This Points to Drive More eCommerce Store Traffic
1. Start a Referral Program
You might have heard that referrals are one of the best ways to find new customers. But have you taken steps to build a referral program for your e-commerce store traffic?
A referral program can help you build a steady stream of leads that come from current customers. It can also help you build a stronger brand and increase the overall value of your product and service offerings.
Referral programs help online retailers get new customers and keep them coming back. Most retailers use referrals because they know that when they refer a customer, they’re not only generating additional visits for themselves, they’re also helping their customers find the products they want.
Find a referral programmed platform to begin started, then employ these suggestions to encourage sign-ups.
2. Build Out Your Blog
One of the most common ways to generate eCommerce store traffic is through search engines. But today, Google dominates the market with 92 percent of the search traffic, making it the only real choice for where to focus your marketing efforts.
However, despite this dominance, SEO has become more difficult than ever. Over the past two years, Google has made dozens of changes to their algorithm that have impacted the quality and volume of organic search results.
The goal of this strategy isn’t to make you a professional content creator. Instead, it’s to give you the skills and experience to produce content when you don’t have the time or energy to write everything yourself.
Hiring a professional can be expensive and can add a lot of red tape. You can also learn how to produce content on your own, but you’ll need to spend a lot of time reading and writing.
It’s simple to build a blog on your e-commerce website if one doesn’t already exist. Most e-commerce platforms feature built-in blogging templates to aid you in getting started, including Big-commerce and Shopify.
3. Improve the On-Page Experience
Over the past few years, Google has become increasingly focused on the on-page experience of a website.
On-page experience refers to (but is not limited to):
They’ve made it clear that the quality of a site’s on-page signals is one of the most important factors they look at when determining whether a website should rank in the top rankings.
This has led many small businesses to invest a lot of time and money into creating an on-page experience that will help them rank higher in the SERPs. But as often happens in business, the winners often don’t learn from the failures of others.
4. Build an Email List
Some of the biggest companies in the world are built on the backs of repeat customers. If you’ve ever visited a fast food chain like McDonald’s or a retail chain like Nordstrom, you’ve probably seen signs asking you to “Become a Fan of Bolingbrook” or “Join our Email List.”
These companies know that building a large email list is one of the best ways to keep their most loyal customers happy and coming back.
Even if you don’t have a huge goal like launching a new product line or going national, building an email list is still an important part of any marketing strategy.
Try the following methods to create an email list:
- Give customers who join your email list a little discount (10 to 15%).
- Promote new products just to your email list to give the impression that your list is special.
- To get people to sign up for an email announcement, post teasers about it on social media.
Read more about how to capture email address form site visitors.
5. Retarget Email Subscribers
After creating an email list, you should re-target users depending on their online behavior. Re-targeting here refers to sending an email to a potential customer who expressed interest in your company but refrained from doing the desired step.
Re-targeting is more effective when it’s sent immediately after someone engages with your first email. This means that you should send responsive emails within an hour or two of when that user last engaged with you.
When you email your users, you want to make sure that you send your first email within an hour of them engaging with you, as this is when your users are most open to being re-engaged.
A quick guide to re-targeting your email subscribers is provided below:
- In your email marketing platform, look for opportunities to re-target users. One tool that guides users through the process is MailChimp’s re-targeting email tutorial.
- Start with the simplest re-targeting campaigns. In general, recommended products and emails sent to abandoned carts are quick wins.
- To find out what works, try out different re-targeting tactics. For instance, recommend a new collection or request reviews about a week after making a purchase.
Look out more best free email marketing tools for your business.
6. Optimize Your CTAs
When most people think of their web traffic, they think of the amount of visitors who came to their website or app.
But the most valuable web traffic occurs when a visitor lands on a page that was intended to capture their attention and elicit a response — like a call-to-action or an advertisement.
These moments are often the only opportunity for a visitor to provide their information, such as their email address or phone number.
This small portion of your web traffic is what eventually leads to a conversion, so it’s critical to capture as much of this valuable web traffic as you can.
To find out what works, you need to experiment a little. The color of your CTA button, for instance, can make a difference.
Perform-able, for instance, discovered that changing their CTA button from green to red increased their conversion rate by 21%.
But don’t stop with colors. Another way to test your CTAs is to:
- font type/size
- including images
- landing page
7. Improve Your Checkout Process
The number of cart abandonment is around 70%. This can be as a result of extra charges, shipping expenses, too many stages, or just a bad overall experience.
The checkout procedure is a terrific place to start because the finest e-commerce advice builds on what you’re already doing.
Online shoppers are more at ease than ever, but they still have high expectations for the experience. How can the procedure be made better? Here are some pointers:
- Get rid of extra costs and be honest about prices.
- Early on in the process, disclose shipping costs.
- Reduce the amount of conversions from clicks.
8. Develop a Rewards Program
Adding a rewards program that lets your customers earn points for their loyalty can increase customer retention and keep them coming back.
When you give customers incentive, it doesn’t just help them come back for more; it also encourages them to tell their friends about your business, thus generating new leads.
You receive one dollar in incentives for every dollar spent. You become eligible for more benefits, such as discounts and free shipping, the more you spend. When put this way, it seems so straightforward, yet creating a clever rewards scheme is difficult.
You should do the following to create an efficient rewards system:
- Look for commonalities among your most lucrative clients (location, products, interests, etc.)
- Analyze data to discover what motivates purchases. You can create a rewards system with this. Like free shipping, do they? Discounts? early access to new product lines? If you’re unsure, poll clients using a survey.
- To deploy your programmer, look for e-commerce reward and loyalty tools and plugins.
9. Add Internal Links to Your Site
Internal links are a web design technique that helps users find the information they’re looking for within a website. They connect web page elements that aren’t directly related to one another, but are still related.
For example, the links between a product page and a company description page on your e-commerce website help users navigate your website and find the information they’re looking for.
Search engines consider internal links to be “juicy” content, which helps them better understand your content and rank it higher in search results.
Following are some pointers for including internal links:
- Find your hub pages—important pages that you are sure your users will visit. Where it makes sense, include links pointing to these pages.
- On your product pages, include links to related products. Link to other camping equipment, for instance, if you sell tents.
- To assist users in returning to key pages quickly, include “breadcrumbs” in the navigation.
- Use understandable anchor text, such as this: More details regarding internal linking best practices may be found here. If you click the highlighted text, it is obvious what you will get.
10. Get Active on Social Media
Reviews are among the most important aspects of any product or service. They allow consumers to make informed decisions, which is why it’s essential for businesses to have as many reviews as possible.
Unfortunately, it can be difficult to find quality reviews for your products or services. You may have tried to find reviews on the web, but have been frustrated by long wait times or difficulty navigating.
Are you promoting your e-commerce site through social media?
Are you using it as a location where clients may go if they have a nice or bad comment to make about your company?
In order to demonstrate to customers that you are a real company run by actual people and not just a brand, you should be doing both.
11. Incorporate Chat on Your Website
Your customers need to feel like they can connect with someone during their most challenging times. You need to be there for them.
Some people like to chat on the phone or send emails, but most prefer to connect with someone during the sales process. This is why you need to be present in the moment, rather than running on a minute-to-minute schedule.
There are plenty of live chat software to make this process simple. Leveraging chat-bot automation, which answers common questions before connecting users to a live person, can also make it more affordable.
In-person interactions are still the best way to provide the best possible customer experience, but when you need to answer questions quickly or respond to large volumes of communications, chat-bots can provide a much-needed solution.
12. Focus on Value Upfront
Your e-commerce business is built on generating revenue through the purchase of products from your website. Your primary method of generating revenue is through the marketing of your products to prospective customers through email marketing.
However, your success in email marketing will be determined by how much value you can provide your customers for the time and money they invest in the process.
This means that you need to build a strategy for email marketing that focuses on providing value to your customers rather than just generating sales.
To increase sales, you must provide free shipping, free trials, quick shipping, incentive offers, and handwritten letters.
Make sure that anything you intend to give is upfront and obvious so that customers can see the value before they click to buy.
This also applies to other sections of your website, like:
- product pages
- landing pages
- social media posts
13. Improve Your Product Pages By Focusing on Benefits not Features
We all know that writing great product descriptions is important for attracting customers and generating sales. But even though we spend a lot of time writing them, many of our product descriptions are far from effective.
Instead of helping people understand our products better, they often feel like long-winded lists of features that are hard to consume and often leave people with no desire to learn more.
This is a serious issue, especially when you consider that the product description is one of the primary ways we generate traffic and interest in our content.
Other suggestions for enhancing your product pages are as follows:
- Eliminate distractions so consumers can simply concentrate on what matters.
- To direct visitors’ actions, use calls to action that are clear and succinct.
- Verify the page’s speed.
- Make use of beautiful product images.
- Increase social proof to increase client assurance.
14. Implement Video
Video marketing is gaining momentum as a powerful tool for brands to build brand awareness and generate leads, but many marketers still don’t know how to best use video to drive sales.
Today, 87% of video marketers say that video has had a positive impact on sales. That’s why it’s critical for marketers to understand how video can be used to generate more leads and drive higher-quality sales.
This video marketing guide will help you figure out which video formats are best for which goals and audiences.
15. Add User-Generated Content
Today, 80% of people say that the quality of user-generated content impacts their buying decisions. But less than 20% of people who read user-generated content are influenced to make a purchase.
User-generated content can be as easy as posting a reviewer’s image of a product in use on your website.
When customers witness other individuals enjoying your items, they are more likely to trust you. Here are some additional approaches to use UGC:
- Update product pages with reviews.
- Make a branded hashtag and invite customers to share their preferred brands.
- Include user-submitted product images at the bottom of your webpage.
16. Understand Customer Personas
If you’ve ever searched for a particular product online only to be disappointed when you don’t find it, you’ve experienced the power of a customer persona.
A customer persona is an imaginary representation of a customer that helps an organization understand the needs of their target audience.
By tailoring marketing campaigns, product features, and other business decisions to the needs of a specific customer persona, an organization can increase the likelihood of generating profitable sales. But if you’re new to the concept, it might be difficult to know where to start.
17. Use Trust Signals
According to research by Trusted Site, a lack of business legitimacy is the number one cause of cart abandonment.
This means that a lack of brand awareness, a lack of trust in the brand, and a lack of perceived value are all reasons consumers leave the checkout lane.
The best way to increase brand awareness and build trust is through a strong online presence. Build a website, build a Facebook Page and build a Twitter Account to increase your brand awareness.
18. Offer Free Shipping
This statistic could have a significant impact on your e-commerce revenue: Shoppers expect free shipping on each and every online transaction, according to 66% of consumers.
Those numbers might not seem surprising, but they show just how much of an impact free shipping has on e-commerce sales.
The more than two million online retailers in the United States alone are no doubt thankful for the impact free shipping has on their bottom line.
But with the rise of subscription-based e-commerce businesses like Birch box, free shipping has become even more important.
It’s become clear that providing free shipping is the best way to attract and retain customers, and it’s also the best way to build a profitable e-commerce business.
There are a few ways to make free shipping work for you:
- Up your prices to cover the shipping cost, then make it “free.”
- Offer free shipping as a loyalty program reward.
- Ask for an email address in exchange for free shipping.
- Offer free shipping only for purchases over a certain amount.
19. Keep User Data Safe (and Make Sure Your Customers Know It)
E-commerce sites collect a lot of data about their customers, including onsite actions, banking or card information, addresses, and potentially even social security numbers. That’s why it’s imperative to always provide a secure experience for your customers.
This can include things like requiring a password or card number when making a purchase, or requiring a phone number when entering a billing address. This shows your customers that you value their information, and builds trust.
Here are some strategies for safeguarding consumer information:
- Use strong passwords
- Track all orders
- Have an SSL certificate
- Ensure that the data you store is encrypted
20. Use Influencer Marketing
Influencer marketing is when you pair up with another brand or influencer to help them promote their audiences.
You can use influencers to reach a wider audience than your own marketing channels, and can also build strong relationships with them that can lead to future collaborations.
Some of the best influencers have large followings who will likely buy from them, so partnering with them can help you reach a wide audience, build your brand, and build your business.
Begin contacting influential people in your niche to see if they sell endorsements. Send them complimentary goods to try out.
21. Research, Test, and Pivot
Now you have gone through 20 e-commerce stor traffic recommendations, all of which can increase traffic in your website and conversion rates.
If you want to succeed in the industry, you need to implement a variety of strategies. Some will work better for certain brands, while others might work better if used with a different approach.
It all depends on the particular context of the business and the goals that you want to achieve.
This article will provide you with a variety of strategies that you can use to build a strong brand presence and reach your goals, but it will also discuss some of the most common strategies that have worked for other brands in the past.
22. Create a Sense of Urgency
Urgency offers a compelling reason to complete the purchase now. Purchasing now gives you access to the full version of the book, a 20% discount and also an exclusive group of experts who will respond to your questions and concerns before you buy.
There are so many ways to create urgency through exclusivity and FOMO, including:
- Use popups to show other users who have made purchases.
- Send “last chance” emails.
- Add a shopping cart timer.
- Display limited stock (like American apparel.)
23. Upsell the Customers You Have
Up-selling works better when the second step builds on the first. It’s still hard to sell a $50 shirt if someone can quickly find a $100 shirt, but it’s less hard.
Harder is selling a $1,000 shirt without someone realizing they only spent $50 for the shirt. Up-selling is about increasing the price, in small increments, of what the customer is paying, without breaking the bank.
Here are some strategies to promote upsell:
- Give sections of similar products on product pages.
- Product recommendations on the checkout page.
- Provide free shipping on orders beyond a predetermined limit, such as $ 25 or $ 50
24. Launch New Products
You should often introduce new items and implement reforms in your area. The best e-commerce store traffic advice I can give you is to focus on changing people’s lives.
You can do this when you launch new products by making materials and interesting videos that show how your product resolves an problem or adds an additional use case.
There are ways to new even if your products are not manufactured.
For example, if you sell things to repair the house, maybe you can find a way to create many items together? You can also design a subscription package with bundles.
25. Spend Your Money Elsewhere
Even the complete list of e-commerce advice focuses on how to spend money, how, you may be able to spend the money you spend on other ways on advertisements you paid. Must have done.
Spend money on outsourcing of impressive marketing, SEO, or high quality blog content.
No matter how big or low their budget is, every company should have one for marketing. Consider alternative things that you can do with the money you are now spending on sponsored advertisements, and try other paid solutions.
Which Of These 25 eCommerce store traffic Tips Spoke To You The Most When You Read This? Do you feel better attracting customers to your store?
The most important thing to realize is that you don’t need to perform all these tasks flawlessly; Rather, you just need to put them into practice progressively to see the benefits.
Determine what’s wrong with your online store right now and spot the easy win. Maybe you just need to enhance blog content or tweak your checkout process. Most modifications can be finished in a few days or weeks.
The options are limitless when you have access to all of these strategies.