Email marketing secrets, here’s what’s working in 2022. There is a virtual ATM in the marketing world. You know those machines where you can withdraw cash?
You insert a card, enter your pin, and voila, money is withdrawn from your bank account. Your email list, on the other hand, is treated as an ATM on the internet.
All you have to do is submit an email whenever you need additional money. I also did not come up with this idea.
You should make sure you are on top of these 10 Email Marketing Secrets You Need to Know in 2022 to make sure you don’t fall behind your competitors.
9 Tips For Email Marketing Secrets You Need To Work on
1. Scrub your list
It can be tempting to let your contact list go uncleaned for months or even years, but cleaning up your email database periodically is a good practice.
Regularly clean out dead contacts, and remove people who have explicitly asked not to hear from you anymore (those unsubscribe links are there for a reason).
This will ensure that only customers who are interested in hearing from you regularly remain on your list.
What do you believe Gmail and Hotmail do when you keep sending emails to people who don’t open them? They tossed it in the spam folder.
They place it in the spam box even if they haven’t hit spam. So that your emails don’t end up in the spam folder, just like when I send you an email and you read it.
2. Use casual subject lines
Emails that are sent with a casual subject line are 53% more likely to be opened than those without. When you think about your subscribers, there’s one thing that instantly comes to mind.
They have lives and they have jobs; they don’t have time to read through an essay every time they get an email from you. So make it easy for them by using a casual subject line when you start email writing like Hey! or How’s it going?
It will show them that you care about them as people and not just as recipients of marketing messages.
3. Use your email list to get followers on your social platforms
The platform that will be most valuable for building an audience is social media. I would recommend Facebook and Instagram, however Twitter, LinkedIn, Pinterest, and Google+ all can be helpful as well.
When you build your email list be sure to ask people if they’d like to follow you on your other social media platforms as well.
This way they get a sneak peek into what you are doing on those sites as well! If someone follows you on one or two social media platforms it might not seem worth it to them to also follow you on three or four more.
This will result in greater followers and interaction across all of your social media platforms. You’ll always be in front of people, and you’ll be able to promote to them.
4. Follow up when people add stuff to their cart, but don’t complete.
According to a study done by e-commerce expert, 30% of people who add something to their cart don’t end up buying it.
That’s why if you run an e-commerce site that relies on online sales, it’s important that you optimize your website for mobile visitors.
It helps users complete their purchase and increases conversion rates. Use heat maps to find out where customers are clicking. Then focus on optimizing those areas so they can easily get through checkout.
Another thing you can do is re-engage with customers after they put something in their cart but don’t finish checking out.
For example, send them an email thanking them for shopping with you and asking if there is anything else they need help finding.
5. Keep your emails short and to the point.
People are busy. If your emails are paragraphs long, it will take a while for people to read them and they may not make it all the way through.
Try keeping your messages under 200 words and use bullet points if possible. It’s best to keep things simple so that you can get your point across quickly.
This is especially important when you’re trying to sell something; you don’t want people thinking about how much time they wasted reading an email rather than thinking about how awesome your product is.
6. Send your emails early in the mornings
We discovered that sending emails around 6 a.m. for your subscribers’ time zone increases the likelihood of them being opened because you’ll be at the top of their inbox when they wake up and check it, rather than at the bottom.
If you’re at the bottom, they go through a lot of what they did at the top and then they don’t keep going and then they’re finished.
So, depending on your time zone, send them out early. We’ve found that 6 a.m. is the optimum time.
7. Add value even when you are selling, it just creates better customers
If you are selling a product or service and aren’t adding value, you’re probably doing it wrong. What would be even worse is if they didn’t know they were paying for that added value. Adding value can be many things.
In essence, it is showing people how what you are offering will make their lives better. From a commercial standpoint, good businesses strive to add something of value every time they interact with customers.
Don’t just sell stuff; provide solutions. Do not simply provide products; offer them peace of mind.
Value is important because your customer needs to believe that what you are offering will improve their life somehow – otherwise why should they buy from you?
Customers who feel like you’ve helped them in some way (even if it’s just by making them smile) will come back again and again, so always try to think about ways that your business can add value beyond just delivering products or services.
8. Resend to unopened Emails
According to MailChimp’s research, over 20% of all email sent is not read. Which means that if your email newsletter only reaches 80% of people who signed up for it, you can get higher open rates by sending a follow-up email.
Some companies are going so far as re-sending their newsletters every day, targeting different segments based on various behavioral patterns they’ve identified. It may sound crazy, but it works!
For example, from our experience with our clients ‘ campaigns, we know that emails sent at 7:00am have a much higher open rate than those sent at 3:00pm.
So why not send your next newsletter at 6:30am? If you’re already getting great results with an earlier time slot, keep doing what’s working!
9. Add countdown timers within your emails
Most email marketing tools come with countdown timers that can be added to your emails, which can help you persuade customers to take action and encourage them to click on a link.
For example, a travel agency could add an email with information about discounted airfare for a trip happening soon. At the end of their email, they could add a countdown timer that shows how many days are left until flights go up in price.
If you want people to take action, you’re going to have to deliver an extremely high-quality email. There are a lot of factors that contribute to making your emails successful.
This includes formatting, images, your subject line and even more! Let’s break down some of these essential components so that you can know exactly what is working in 2022.