If you’ve read or heard anything about Google latest AI update, you may be wondering what it means for your website and how it could affect your search rankings.
In this article, we’ll cover what the change was, why it happened, and how to know if you were affected by it.
Plus, we’ll explain what you can do to make sure your website will rank better after this update than before it!
MUM: Google Latest AI Update
Google has just announced its latest artificial intelligence update. The update is named MUM (Mean User Metric), and it aims to analyze how a user interacts with content in order to improve search rankings.
But, what is it? And, how will it affect you? Let’s find out! What is MUM?
In a nutshell, MUM is an artificial intelligence-powered algorithm that analyzes how users interact with your content.
This metric takes into account numerous factors such as time spent on site, number of visits, bounce rate and more.
While previous algorithms have focused on keyword optimization alone to improve rankings, now it’s all about how your audience interacts with your website or social media channels.
“We found that individuals issue eight inquiries on average for complicated jobs,” writes Google’s Vice President of Search, Pandu Nayak, in an article.
According to the article, Google ideally wants its algorithm to be able to answer your questions in the same way that a subject matter expert would, where you could ask a single question and “receive a thoughtful answer that considers the nuances of your task at hand and guides you through the many things to consider.”
How does MUM Work
Using the Text-To-Text Transfer Transformer, otherwise known as T5, gives its algorithm a much greater understanding of language in general, which allows it to better understand and extract meaning from text.
T5 enhances how Google’s algorithms answer questions and performs other text-based tasks, such as understanding a recipe’s instructions.
To demonstrate the power of T5, try asking it questions that you couldn’t reasonably expect an AI-based system to be able to answer, like “What is the meaning of life?” or “What’s the capital of Belarus?”
It’s also fluent in 75 languages and can provide you with relevant information even if it’s not published in the same language as your search query.
It is multi-modal, meaning it can grasp information in the form of text as well as graphics. It can manage multiple jobs at the same time.
Google also intends to improve its capacity to grasp information across a wider range of modalities, such as video and audio.
In any event, MUM’s capabilities haven’t been fully applied yet, but Google promises to use this new “AI milestone” to improve its search engine in the months and years to come.
That said, you might one day be able to take a photo of your favorite wok and ask, “Is this the best pan for cooking pad Thai?” and Google will be able to deliver extremely relevant responses based on just a single image and a few words.
How Will MUM Affect Search Rankings?
There’s no question about it – MUM is a major update to Google AI Update that is going to have a significant effect on the way that websites are ranked on Google. We’re not entirely sure what MUM is, but we do know that it’s going to be a major update that will make websites much better at being found by people who are searching for them.
When asked how many searches in the United States will be affected by MUM, Google’s Search Advocate, John Mueller, gave a characteristically evasive response.
He explained that MUM is “something that can be used to a lot of various elements of search,” and that “it’s not so much that you would isolate it to just ranking.”
While the impact of Google latest AI update will almost certainly never be defined, we do know that, at least in terms of search ranks, it is essentially the same as before.
Google’s major goal has always been to give the greatest possible experience for users, and this update continues that trend.
Its ultimate goal is to give even more relevant results, thus I believe the main effect of this modification on search rankings will be to emphasis content quality and user intent even more.
As a result, content that does not give significant value or does not focus on the purpose of consumers will continue to be pushed lower down the search ranks, even further than prior algorithm tweaks have already done.
As a result, the greatest thing you can do to safeguard your website’s rating from the consequences of this latest update is to prioritize user experience.