How to Automate Google Ads with no Coding Experience

Automate Google Ads can be a powerful tool, but most people think it’s too complicated to do without code experience. 

This isn’t the case! This guide will show you how you can use automation with little or no coding experience to your advantage in Google Ads, saving you time and letting you focus on other parts of your marketing strategy that need attention.

Introduction to Automation in PPC = PPC (Pay-Per-Click) is an auction model where advertisers bid on keywords that they want their ad to appear when a user searches for a product or service. 

The ads are shown when a user is actually searching for the product or service the advertiser is selling. 

It’s the online equivalent of walking into a store and seeing an ad for the product or service you’re interested in. 

You can engage in a conversation with the store’s salesperson, or you can just buy the product and get the information you need without talking to a salesperson.

What Is Automation?

Let’s start off by defining what we mean when we say automation. In most cases, it simply means simplifying a task so that you don’t have to perform all of it yourself—and in some cases, not even any of it at all.

  • Run A/B or ad variants tests.
  • Change the bidding depending on your criteria.
  • Campaigns, ad groups, keywords, and advertising can all be enabled or disabled.
  • Budgets should be changed.
  • Produce reports.

To recap, automation can help you scale your efforts while simplifying account administration.

Google announced automation as one of its three objectives for 2022, emphasizing the importance of the technology.

Benefits Of Google Ads Automation

Over half of marketers say they want more self-service tools because there is less room for human error and you can achieve better results faster. 

Compared to manually running manual campaigns, automation will cut down on human error in your campaigns while allowing you more time to focus on what matters most to your business. 

Not sure how? Here are a few benefits: Automation can allow you to organize and optimize all of your campaigns under one set of rules regardless of if it’s keyword based or ad based.

Other advantages of using automation for PPC include:

  • More productivity and efficiency.
  • Scalability.
  • Concentrate more on strategy and analysis.
  • Spend your time on things that matter.
  • Faster results and the ability to test a larger number of variables.

Have you yet been persuaded to attempt automation? If so, perhaps these three approaches to automate can persuade you otherwise!

How To Automate Google Ads

1. Utilize Google’s Built-In Basic Automated Rules

Perhaps one of my favorite features of AdWords is that you can create rules to programmatically control your account. 

Whether it’s scheduling ads, managing bids, or pausing individual keywords, there are many useful reasons for creating a basic set of automated rules. 

Even if you don’t have any technical coding experience, there are several options available for creating these rules without writing a single line of code.

Fortunately, Google has streamlined the testing process and broadened the types of items that may be tested.

To create a new experiment, go to the left-hand menu and select “Experiments,” then click the blue “+” button.

Utilize Google’s Built-In Basic Automated google ads Rules.

In this example, we’ll use the “Optimize Text Ads” option.

You can choose which campaigns to test your text advertising using this experiment.

After you’ve decided which campaigns to test, you can develop ad variations in one of two ways:

  • Replace the text in the Headlines and/or Descriptions.
  • To add, remove, or pin Headlines and/or Descriptions, edit the text.
  • Final URLs, Display Paths, and Final Mobile URLs should all be updated.
Image showing New ad variation in automate google ads.

Finally, you specify the details of your variation. This covers determining the duration of an experiment as well as the Experiment split.

If you want to conduct a proper A/B test, I suggest keeping the split at 50%. Make sure to select the one that is best for your specific testing needs.

Automated Rules

Google Ads automate many of the most tedious tasks associated with running an advertising campaign. 

You can set up complex sequences of actions to be taken on a search ad campaign’s behalf, without even having to log in to the account. 

This can save you a lot of time. But one of the most overlooked (and most underrated) capabilities of Google Ads is the ability to set up automated rules.

A few instances of tasks that can be automated are as follows:

  • Create a rule that, on the last day of the sale, pauses all sale advertising with a specific label. Create a rule that allows the evergreen advertisements to run after your sale ads have been paused.
  • Set up a daily rule for keywords with bids below the first page. A word of caution: If your budget is tight, make careful to select a maximum CPC level so Google doesn’t overbid you.
  • Set up a rule for terms with a higher CPA than your standard threshold that runs weekly (or monthly, depending on your volume and budget). You have the option of pausing certain terms or having Google send you a list of them.
Bidding Strategies

Google has significantly streamlined the way advertisers can automate their bidding strategies, resulting in more precise targeting and better results for advertisers. 

The company has also introduced a series of new tools that make it easier than ever for advertisers to build and optimize their bidding strategies, without the need for technical expertise. 

This makes it easier for small businesses and startups to benefit from the complex technology that is available to large businesses and advertising agencies. This is a significant step forward for the industry.

Some of the most popular bidding strategies include:

Bidding strategies.

The number of bidding tactics available on Google has recently been reduced.

They used to have Target ROAS and Target CPA strategies, but now they have been integrated with the “Maximize Conversion Value” and “Maximize Conversions” strategies.

Within those two bidding strategies, you can select your Target ROAS or CPA targets.

Bidding strategies are defined at the campaign level, so keep that in mind. When it comes to setting up a PPC account and coordinating ads, this is critical.

Make sure that ad groups and keywords are organised into campaigns with a shared purpose. Success can be achieved by combining segmentation with automation.

Microsoft Ads

Microsoft AdWords is one of two automated pay-per-click advertising platforms provided by Microsoft. It allows advertisers to define keywords and select bid prices for their ads. 

Microsoft also provides an online interface that allows users to create, edit, and maintain these campaigns without ever leaving their web browser. 

This type of functionality may be useful if you prefer not to use any software at all, but it’s not as powerful as some of its competitors in the field.

They have all of the above-mentioned features:

  • Experiments.
  • Rules that are automatically applied.
  • Bidding Strategies that are Automated

Because Microsoft Ads includes a plethora of automated capabilities that are similar to Google Ads, it’s now easier than ever to replicate your PPC search approach in Microsoft Ads.

2. Utilize Custom Script Features

If you have some coding experience, it’s possible to create some great automated workflows. If you do not, however, there are still some great automated tools out there for managing your AdWords campaigns. 

You can find these tools in a few places: Google Analytics, Bing Webmaster Tools and some email service providers (ESPs).

There are numerous resources for scripts that you can use to your advantage. Some of the most popular scripts include:

  • Management of bids and budgets.
  • Reports on spreadsheets can be automated.
  • Campaigns, ad groups, keywords, and advertising can all be enabled or disabled.
  • N-Gram performance of a search query
  • Content checker for landing pages.

That’s merely the tip of the script’s content iceberg. Brainlabs and Optmyzr are the two scripting resources I use.

Brainlabs provides scripts that you may easily enter into your Google Ads account. There are 49 scripts to pick from at the moment.

Navigate to Tools and Settings at the top of the page > Bulk Actions > Scripts to add scripts to your account.

It’s vital to remember that scripts must be given permission to make modifications on behalf of users. Google Ads will prompt you to do so.

3. Utilize Third-Party Software Tools For Advanced Automation

Building a successful business requires time and money. Unfortunately, investing in the right tools and technology can be expensive. 

Luckily, there are plenty of free or cheap third-party automation software tools you can use to save time and money. This guide will help you decide which tools are right for your business, and how to get the most out of them.

If you’re seeking for in-depth ad testing capabilities and analytics, Adalysis is another terrific option.

Adalysis, like Optmyzr, offers a 14-day free trial before committing.

Other tools that the PPC community recommends are:

  • Acquisio.
  • NinjaCat Reporting.
  • Shape.

There are many more out there, so do some research to see which third-party tool will assist you the best.

Read More:

Google Ads Top Three Priorities for 2022 Revealed

Google Search Ads 360 Has Been Updated With New Features

Google Ads Announced Auto Applied Recommendations

Final Thoughts On Automate Google Ads

So you think you’ve mastered manual bidding and optimization? Well then it’s time to take it one step further by automating your campaign management. 

Automation is a powerful tool that allows you, even if you don’t have any coding experience, to save time and get more done in less time. 

It can be used for many things including updating bids, pausing or starting campaigns, adding negative keywords or creating new ad groups. 

The possibilities are endless but so are the benefits of using automation. Now go out there and start automating!

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