The major search engines update their search algorithm at regular intervals to provide more relevant and updated information to their users.
But in comparison to other search engine algorithm changes, the Google Penguin update and Panda updates have compelled many digital marketers.
Due to these updates, the web pages that have used black hat methods or gray hat methods to get more traffic are now facing serious losses as they are not able to rank in SERPs anymore.
You can always consider some effective ways to maintain the rank and visibility of your clients’ websites on Google.
Tips to Beast Google Penguin Update
Start Using Social:
Social media is a great place to develop an audience that’s interested in your niche, and it can provide valuable feedback on your niche.
Start by following relevant blogs and companies on Twitter, and consider posting on Facebook or blogging about what you do—however, keep in mind you need to separate business from personal when using social networks. Don’t mix them up! You want people to follow you for your expertise, not as a friend.
But, you must have a complete plan for promoting websites on search engines and social media platforms. It will be easier for you to mitigate the impact of Penguin upgrades if you include social analytics.
Avoid Posting Junk Content:
The black hat SEO community has a saying: Content is king. Without high-quality content, it’s almost impossible to get natural links from reputable sources—or even earn higher rankings in search engines.
You need great writing that attracts readers and then keeps them coming back for more! But here’s where things can go wrong.
Many marketers think they can simply throw together some keyword-rich text and slap on an image or two and call it good.
While that might be enough to rank #1 for a particular keyword, you could also end up with a page full of junk content—and no one wants to link to junk pages! So how do you create quality content?
Consider Creating Your Own Link Network:
Now that you know how SEO works, you’re probably thinking of ways to get your site on top of Google. Link building might be one way to do it.
This is how it’s done: by acquiring links from other sites which are relevant to yours and submitting them back in a link exchange directory.
Note that spamming isn’t tolerated here so be smart about getting those valuable links and avoid being penalized.
Instead of hunting for trustworthy link networks, consider hosting your own domains and distributing the material.
It will be easier to improve the website’s rank and visibility on Google results pages if it receives a number of links from various IP addresses.
Post Regular Blogs:
Posting on a regular basis is important for a number of reasons, such as building social media followers and networking with other professionals.
However, it can be very hard to find time in your schedule to do so. Setting goals for specific days and times that you plan to post is one way to help keep yourself accountable for regularly sharing content on your website.
You can establish a blog section to your website and regularly post blogs to offer information. At the same time, you may use guest blogging to spread the word and gain more relevant backlinks to your website.
Start Using Videos:
Videos are an important part of SEO, especially now that they’re accessible to more people through smartphones. If you aren’t already using videos in your marketing strategy, you should be. YouTube is one of Google’s most-visited sites.
It has billions of views per day and is used by more than a billion people each month. Getting listed on YouTube and ranking highly for certain keywords in search results can not only generate traffic for your site but also drive conversions if done correctly.
In opposed to traditional and textual information, video and multimedia content can not only be indexed rapidly, but also maintain their ranking for a longer period of time.