This is a very common question that you get, but it is not always obvious that it’s a good idea to check website traffic online free.
When it comes to online marketing, website traffic is key. Knowing how much traffic your website is getting and where it’s coming from can help you make informed decisions about what content to create and how to allocate your resources.
Fortunately, there are a number of free tools that you can use to check website traffic online free. In this blog post, we’ll explore three of the most popular options and show you how to use them.
So whether you’re just starting out or you’ve been at this for a while, read on for some valuable insights into your website’s visitor activity.
What Are the Advantages of Keeping Track of Your Website’s Traffic?
By reviewing your website stats, you can instantly see how well your website is performing.
Your website traffic analytics will show you where your visitors come from, how they interact with your site, and which digital marketing campaigns are successful.
You should monitor your website analytics on a regular basis if you want more email subscribers, more purchases for your online store, or just more traffic in general.
Why Should You Look at the Website Traffic of Your Competitors?
Analyzing your competitors’ website traffic data can reveal a variety of information, including:
- Your competitors’ most popular sites and articles
- What are the terms that your rivals are ranked for?
- Which channels are sending them the most traffic?
All of this information can aid in the development of your content marketing plan, link building, keyword research, and other parts of your company.
You’ll be able to target the same keywords and themes that your competitors use to produce more traffic for your website if you know what gives them the most traffic.
7 Best Tools to Check Website Traffic Online Free
1. Google Search Console
Google Search Console is a free Google service that lets you track and analyse traffic from search engines.
This tool provides you with a comprehensive perspective of how search engines see your website.
It shows the number of impressions, clicks, and click-through rate (CTR) for your terms, as well as the average search engine rank.
This can help you determine which keywords you’re ranked for and how much traffic they generate. This information can help you increase your traffic.
If you’re at position 11, for example, you can strive to optimise your blog piece such that it appears on the first page of search results.
You can also check to see which sites have been indexed, if there are any errors, and more.
After you’ve connected your website to Google Search Console, you can begin viewing its data.
2. Google Analytics
Google Analytics is, without a doubt, the best free website traffic monitor, and few developers or content marketing experts would disagree.
It measures web traffic numbers from its organic and sponsored platforms all the way down to specific pages on your site because it’s run by a well-known search engine.
That means it’s ideal for analysing how consumers found your services and ended up on your site, making it easier to include effective keywords into future pages.
But that’s just the tip of the iceberg. It delves into every aspect of your site’s hosting, providing thorough site metrics such as referral traffic, traffic projections, bounce rates, and more.
Analytics is the ultimate website optimization tool, and it’s entirely free for small businesses to utilize. Premium versions with very extensive data are available, but they are only affordable for large businesses because they cost hundreds of thousands of dollars per year.
SEMrush is essentially a search engine optimization tool, which means you’d use it as a website owner to help you locate and target keywords that will drive more traffic to your site. As a regular online surfer, though, you can utilize it to observe how much search traffic a site receives.
To be clear, SEMrush does not provide absolute traffic numbers; if you’re searching for that, go to SimilarWeb or Quantcast. When you solely care about search traffic and want to examine search traffic trends amongst sites, SEMrush is the ideal option. SEMrush is the most accurate in this regard.
SEMrush not only displays the top keywords for a specific site, but it also provides actual data and searches engine rankings for such terms. You can also filter the statistics by nation, allowing you to see regional search tendencies.
SEMrush is a freemium tool, so keep that in mind. You receive 10 free searches every day as a free user, but you only get a minimal overview. To get greater limits and more data, you’ll need to pay for a premium plan, which starts at $100 per month.
Ahrefs, one of the most popular SEO tools on the market, is used by Netflix, Uber, and Facebook. It helps you figure out how much traffic your competitors get and why they rank so high.
Every day, Ahrefs searches over 6 billion web pages and has over 200 million domains in its index. It’s a lot of information, but it provides you with practical insights to assist you to outrank your competitors and increase visitors.
The user interface is straightforward and intuitive. Simply type the website’s URL into the search bar, and the programme will retrieve all of the site’s information.
The search overview report contains data about a site’s organic search traffic, domain authority, top competitors, and more.
By filtering the data, you can see traffic statistics for the previous year, last 30 days, or all time.
Despite the enormous quantity of data accessible, filtering and finding the website metrics you want is simple.
Keep in mind that the traffic statistics only include data from organic search and exclude data from other sources such as social media.
A seven-day trial is available for $7, after which subscriptions begin at $99 a month. It’s surprisingly reasonable considering the quantity of data you get access to.
SERanking is an all-in-one SEO tool that lets users research keywords, track ranks, and analyse website traffic from all around the world.
When you search for a website, you’ll see a short summary of the site’s monthly organic and sponsored traffic, as well as the overall number of keywords it ranks for.
Line graphs depicting the trend of total traffic and ranking keywords and how they are progressing over time can be found further down the results page.
SERanking also gives a list of all the website’s ranking keywords, an analysis of its main organic and paid competitors and a list of the website’s top-performing pages.
The quantity of data you can view in the free version is limited, just like the other solutions on this list.
Only the top ten results are available in organic keywords and top page reports, for example.
SERanking offers three premium subscriptions, the first of which is $31 per month.
Users only need to submit their name, email, phone number, and password to get started, and no credit card is required.
SimilarWeb is a website traffic analyzer that tells you how much traffic your competitors have and which marketing methods are the most successful.
Rather than just search traffic, you’ll get detailed information on a website’s entire traffic strategy.
After using the service to host a website, you’ll get a breakdown of total traffic as well as a country-by-country report.
The engagement metrics you’ll obtain include bounce rate, number of pages viewed each visit, average visit time, and the top traffic sources for that website.
You’ll discover which paid keywords bring in the most visitors, which social media platforms are the most profitable, and which display networks the site uses to monetize.
Finally, you’ll get a detailed description of the site’s audience, including what types of other websites they visit, the top referring sites, and a list of competitors to research further.
The free version of the programme provides access to use traffic data. If you require more extensive reports, you can create an enterprise account with custom pricing.
When you’re looking for a website traffic estimate, Alexa is generally the first tool that comes to mind. Unfortunately, Alexa’s free option has become so limited over time that it’s practically worthless.
Any website’s Global Alexa Rank and Country Alexa Rank, as well as a simple chart demonstrating its rise and fall in ranking over the past year, maybe found by searching for it. You’ll also find some limited demographics and keyword data.
It’s a bit sparse, but it’ll work if you only want to compare two websites to see which is more popular.
You’ll need to upgrade to the Insight plan, which costs $79 per month if you want to view more than the restricted data you get as a free Alexa user.
You can sign up for a seven-day free trial, but you must provide your credit card information and cancel before the trial period finishes.
Neil Patel’s Ubersuggest is a free and premium application that provides a wealth of website traffic data.
It’s simple to use, and the UI is designed with beginners in mind. This programme makes keyword research and traffic analysis relatively straightforward, even if you’ve never done it before.
The traffic analyzer function provides a full analysis of your competitor’s traffic over time, as well as the most popular pages on the site and the keywords that bring them the most traffic.
All you have to do is type in the URL of the website you wish to evaluate and hit the ‘Search’ button.
The ‘Traffic Overview’ page displays the overall amount of organic keywords for which the site ranks, as well as organic monthly traffic, domain authority, and backlinks.
You can also look into each area of the traffic report in further detail. Expand the ‘Top Pages’ results, for example, to see a breakdown of each published page on the site and the estimated monthly traffic it receives.
The anticipated number of backlinks, as well as the number of Facebook and Pinterest shares, are all included in the results. This information gives you a broad idea of what you’ll need to do to outrank that page in the SERPs.
The tool’s free version offers you access to the previous three months’ worth of data. Premium plans begin at $29 per month, making it one of the most affordable options on this list.
Google Analytics is the only tool you should use to analyse your own traffic. On the other side, setting up Google Analytics and analysing your own data can be difficult.
MonsterInsights is the most popular Google Analytics plugin for WordPress, with over 3 million websites using it, including Microsoft, Yelp, and PlayStation.
It enables you to set up Google Analytics in WordPress quickly and view traffic statistics directly from your dashboard.
You’ll be able to observe, among other things, your best-performing posts, pages, landing pages, and traffic to your homepage. This makes it a lot easier to decipher user behaviour and grow your WordPress blog.
Serpstat is a collection of SEO tools that evolved from a simple keyword research tool to now provide users a more comprehensive set of features for analysing their website’s performance.
Backlink analysis, rank tracking, site auditing, and traffic checking for other websites are all part of this process.
Both a free and a premium version of the platform are available. You must register an account with SerpStat before using the free version, which requires an email address, phone number, and password.
After you’ve created an account, you can use the homepage’s search area to enter any website and start studying its traffic.
The results page will provide a wealth of information, including:
Keywords: A collection of paid and organic search terms that drive traffic to the site. You can check how many searches are fresh, how many have been lost, and how many have improved their ranking for organic keywords.
Visibility: A metric that indicates how frequently a website shows in search results for the keywords for which it is ranked. A higher level of visibility usually indicates a higher volume of traffic.
Traffic Trend: A line graph depicting the number of monthly visitors to the website. The graph can be toggled to show year-to-date or all-time statistics.
Users’ Interest in the site’s ranking keywords has evolved over time, as shown by a line graph.
Top Sites: A list of the pages that drive the most organic search traffic to the website. You can view all of the keywords that rank in the top 50 of Google’s search results for each page.
The free version’s results are merely a small sample of what’s accessible. The free version also excludes the ability to search and filter the results.
Serpstat does not provide a free trial when you join up for one of their plans.
However, the free edition has enough features to allow you to acquire a decent feel for the solution before purchasing a subscription plan.
We hope that this article taught you how to check website traffic online free for any website. You might also be interested in our professional list of 24 must-have WordPress plugins for new websites, as well as our definitive WordPress SEO guide.
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