7 Social Media Contest Ideas and Example

Social Media Contest are a great way to connect with your customers and employees. This is particularly true when you have a contest related to a product or service you offer that prompts your audience to share their own story. A contest can also be a great opportunity to create brand awareness for your business.

However, social media can also be a source of anxiety for some people. If you do not like the feeling of being the center of attention, social media can cause anxiety. To combat this, one can take up a new hobby, such as writing blogs.

But the fact remains: social media is one of the most powerful tools available today for growing your brand and developing relationships with customers and prospects.

So, if you’re ready to get on board or simply want to amp up your social presence, it makes sense that you should try running a social media contest.

With more than 2 billion active users worldwide (and 1 billion on social networks), social media represents a massive opportunity for businesses everywhere—if they can figure out how to successfully navigate the social space.

But before you can run a social media contest, you need to come up with an idea for one. So, we’ve put together a list of more than 20 social media contest ideas that you can use to get started. And, if you want more specific tips, we’ve also included social media contest ideas for Facebook and Instagram.

This social media contest idealist is perfect for bloggers, social media marketers, and businesses alike.

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Why Run a Social Media Contest on Your Website?

You can hold social media contests on your website by hosting giveaways, sweepstakes, quizzes, or asking visitors to submit user-generated content (UGC). You can keep things simple with picture or video contests that encourage people to share their best shots or videos relevant to your business. 

The more creative you are with social media contests the better! Here are 50 awesome ideas to inspire your social media contest strategy:

1) Photo & Caption Contest

Post a graphic along with an open-ended question in the caption related to something relevant to your business. Ask users for their responses in the comments section of the post.

2) Guess the Brand

Post a graphic of an object in the social media contest post that has ‘brand’ written across it. Ask users to guess what company owns this brand by responding in the comments section with their answer.

3) How Many People Can I Fit Into My Car

Create social media contest post asking users for estimation of something related to the business. You could ask your audience how many people can fit into your vehicle or how many cans of Pringles they think you have in the office break room. Asking social media contest questions will help you reach more people on social media. It’s a great way to encourage user engagement because it gets others participating in social media contests too!

4) Guess the Name of the Product

Similar to ‘guess the brand’, social media contests can also involve guessing the name of a product or company. Post an image of a product with part of its name blurred out and ask users for their best guesses in the comments section.

5) What’s the Best Website for

Social media contests can also be used to find out which website is most popular for something. Post social media posts asking users what they think is the best social media site for something related to your social media contest. You could ask them which social media platform has more user engagement or who offers better deals on their products.

How to Launch Social Media Contest on all Platforms

1. Determine your objectives and budget.

Before you start putting your content on your social media calendar, make sure you set SMART goals for the KPIs you want to achieve. That is clear, quantifiable, realistic, meaningful, and time-bound objectives. A social media contest can increase the worth of your company by:

  • Increasing the popularity of a brand or a product
  • Increasing your social media audience
  • Increasing your email subscriber list
  • Encouraging community participation
  • User-generated content creation
  • Surveys can help you better understand your clients.

While one campaign might theoretically achieve all of these objectives, make sure to choose the objectives that are most important to your company. You won’t get the engagement you need if you make your contest overly complicated and difficult to enter.

2. Decide on your prizes and a catchy hook.

If you want to conduct a successful contest, both the premise and the prizes must entice your ideal customers to participate.

Remember, you’re looking for more than just entrants. You want people to sign up who will become clients.

  • To get you started, here are some prize offer ideas:
  • Your very own goods or services
  • Another product with a connection to your brand
  • A vacation or a one-of-a-kind experience
  • Money or a gift card

After you’ve chosen your reward, you’ll need to think about your contest’s hook. Is the prize going to sell itself? If that’s the case, the prize could be the hook. However, not every firm can give all-expenses-paid excursions or celebrity meet-and-greets for a week, so make the most of the resources you have and come up with a unique twist.

3. Determine which social media platforms to use and how to enter contests.

When it comes to organizing a contest, you’ll need to decide which social media platforms you’ll utilize to accept submissions. You are not obligated to stick to one. Promote the contest strongly where your target audience is most likely to participate, and give them extra entries for visiting each of your social media accounts.

Once you’ve compiled your list of social media sites, you’ll be able to calculate the admission requirements. Sharing or retweeting a post to encourage additional entries and brand awareness, or following certain social accounts and using a hashtag to track entries, are all simple ways to enter a contest. You could also want to have your contestants fill out a form so you can learn more about them. The type of entry you submit should be determined by the contest’s objectives.

Here are some examples of contests to think about:

  • Contests for photos and videos
  • Competitions for captions
  • Sweepstakes
  • Vote by liking, sharing, and/or replying.

Each form of competition has its own set of issues. A contest that encourages creative or photographic submissions, for example, would require special submission standards as well as judging criteria.

When organizing submission-based contests, you’ll also want to think about age-appropriate messaging and regulations. A simple sweepstakes, on the other hand, is significantly more straightforward because the winner is chosen at random.

4. Decide on the contest’s length and frequency.

The length of your contest should be determined by the prize value. Even after individuals have entered, a significant prize will linger in their minds, and you may keep the excitement going by allowing more entries daily or weekly. 

If you wait too long, you risk losing the sense of urgency that will persuade people to enter the contest as soon as they notice it. It’s a delicate balancing act. Of course, if you’re holding a spur-of-the-moment Twitter contest with a little prize, the contest can last only a day or two.

Some businesses may only operate one or two social contests per year, whilst others like to run short, frequent contests with tiny but popular prizes to help maintain brand engagement.

5. Review the contest regulations.

Before you begin, make sure you not only outline the legal criteria for any contest on your own end but also that you grasp the regulations of the various social networks for how you can operate and advertise your contest.

If you disobey these guidelines, the social networks may penalize you. For example, any contest that requires users to share a post or tag friends in order to win is frowned upon by Facebook. So make sure you read and comprehend the guidelines for each social media platform you intend to utilize.

  • The regulations of the Facebook competition
  • Rules for the Twitter competition
  • The rules of the Instagram competition
  • Rules for the Pinterest competition

The platforms on which you organize social media contests aren’t the only ones with regulations. You’ll also want to make sure that your contest complies with all applicable local and federal laws.

6. Encourage participation and promotion

It’s time to spread the message.

To begin your contest, use the social media platforms you’ve chosen. Make it an exciting experience! Shorten the content and emphasize the uniqueness or exclusivity of the prizes you’re giving away. Make it simple for viewers to grasp the whole extent of your contest, including the prizes, entry procedures, and terms and conditions.

While you should be able to rely on submissions to help you grow your campaign organically, you can also pay to have your contest noticed by the people who are most likely to convert. After all, engaging one person with your promotion has the ability to engage all of their followers. And each and every one of the participants is a prospective consumer.

Make sure to promote your social media contest on a regular basis!

Gleam has put together a detailed tutorial on how to promote social contests. It not only explains how to use various social media methods but also how to integrate your website and employ visitor retargeting to track visitors across the web.

7. Analyze, convert, and reflect

When the contest is over, choose the winners and congratulate everyone who participated. You still have some follow-up to do even if the contest is over.

People who enter a contest are usually already sold on your business, so you can convert them quickly. One method to achieve this is to link your contest to a limited-time offer that begins once the contest has ended. They’ll be more likely to check out what you have to offer if the contest is still fresh in their minds. Even if they don’t convert right away, you’re laying the groundwork for a future purchase. You can also tempt them to stick with your brand by hinting at the possibility of more incentives.

When the dust has settled, run social engagement statistics and reflect on your contest: What kind of buzz did your rewards and messaging generate? Were you able to calculate and communicate your return on investment? Did you achieve or surpass your objectives? What worked very well? What went wrong? With this data, you’ll be able to set a baseline for your next competition.

Follow these guidelines to increase your brand’s online visibility and engagement – and may the chances be ever in your favor.

How to use WordPress to Create a Social Media Contest

We’ll be utilizing RafflePress for this lesson. It’s the best WordPress contest and giveaway plugin, and it lets you advertise your contest across all major social media networks. You may even create contests rapidly by using one of its ready-to-use templates.

Note: While there is a free version of RafflePress, we’ll be using a RafflePress pro account for this lesson.

The first step is to download and activate the RafflePress plugin. See our step-by-step guide on installing a WordPress plugin for more information.

When you activate the plugin, it will add a new menu item to your WordPress admin sidebar called ‘RafflePress.’ It will lead you to the plugin’s Settings page if you click on it.

Rafflepress best plugin for social media contest

You’ll need to enter your license key first. This information can be found on the RafflePress website under your account.

You’re now ready to launch your first social media contest after entering your license key.

To use the contest builder, go to WordPress Dashboard check RafflePress » Add New page.

Add new page to create contest.

To begin, fill in the ‘Giveaway Name’ section with a title for your contest. After that, you’ll be presented with a variety of templates from which to choose.

Add template to start social media contest.

For many social networking websites such as Facebook, Twitter, Instagram, and YouTube, there are ready-made themes. If you wish to concentrate on one of these platforms, a template will save you time.

You can also use the template ‘Classic giveaway’ to create your own contest actions. This allows you to target numerous social media channels while also incorporating your email list and WooCommerce contest actions.

We’ll show you the classic gift for the sake of this tutorial.

The contest builder will then prompt you to enter your prize information. Simply click the ‘Pencil’ icon to give your award a title and description.


You may also include an image with your prize description by uploading it. By including a prize graphic, viewers can visualize the incentive and become more motivated to participate.


We hope that this post has taught you how to host a social media contest to help your website flourish. You might also be interested in our other suggestions for increasing online sales without investing a lot of money.

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Rishabh Kolhe
Rishabh Kolhe

I am the founder of WealthyWork, I started my digital marketing journey in 2017. First, I started my career with SEO in Culturelligence, then after some time, I learned more about Digital Marketing. I worked as a Digital Marketer with Agile PeopleOps, a US-based HR organization. Now I am working in WealthyWork, We all specializing in Digital Marketing Services.

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