Keyword research is one of the biggest topics in SEO, without keyword research and planning you may not be able to rank your content on the top rank in Google.
Now the question is what is keyword research and how do you find keywords? Today I will guide you on the best way to do keyword research.
What is the keyword?
A keyword is a phrase or a sentence that a visitor types into the search engine and they get a result they want to read.
What is keyword research?
Keyword research is a search engine optimization practice that is used to find a query that we want to get. We use a keyword in our blog title, meta description, and content, so if a user searches for a particular term that we write in our blog then they can visit our blog via organic search.
Why is Keyword Research Important
SEO (Search Engine Optimization) sets the position of the article in google within the programmed Results Page. In SEO, we tend to target a phrase, that is named “Target Keyword”. If you’re obtaining confusion between SEO and Keywords, then read the SEO blog properly.
You have written a brand new post, however currently can Google understand what topic your article is on?
And it’s potential that you simply will try this with the assistance of SEO and are optimizing the content for the programmed that has several advantages like traffic to your web site can increase.
On looking out your article, you may come back to the primary page of google there’ll be additional and additional guests. The ranking of the positioning can increase to put in writing SEO Friendly Article you need to use Keyword.
Let’s talk about the news inside. If you want to make your blog post seo friendly, then you have the option to place your keywords exactly where the meta description is.
Using keyword research you can add these keywords in your content, title and meta description so google can understand properly your keyword.
Note : Using your main keyword in the title or meta is an important point, as users will read your description or title when they search for your keyword.
How to do Keyword Research
Keyword research is a very easy topic that you just need to do a simple step, then you can easily find the best keywords for your topic.
First find a topic you want to write an article and choose the main keywords you want to use in your content.
Then go to competitive analysis, now how to do competitive analysis?
I always use Ubersuggest for competitive analysis. It is a free tool and also easy to use.
First get your main keyword and type in Google search engine then you will see the first 5 results and they will rank on those keywords.
Now copy that website url and paste it in ubersuggest Now you can see the data of that website. Keywords, backlinks, organic traffic and more.
Click on the top pages by traffic, you will get results according to the page. Now look at the page they are ranking.
Open that page from here and you can see the keywords and terms they are ranking. You can choose some low search difficulty keywords from here.
This is all about competitive analysis.
Types of Keyword Research
Now again come to google search engine. Now type your keyword, then look completely down. You can see related keywords here that match your topic. Select all keywords from here and add them to your blog post.
Google always suggests you to choose the related keyword form here, which will make it easier for you to rank.
There are some best ways to rank fast on Google using long-tail keywords.
What are short tail keywords
The short tail keyword consists of one to three words. That is why it is known as Short Tail. See some samples of this earned cash, free tools, free jio phone. You can see these keywords within 3 or 3 of the keyword length only.
What are long tail keywords
Always use long-tail keywords on your content. This is a better and faster way to rank in google.
Now how to find long tail keywords?
Let’s look as an example “What are keywords” This is a short tail keyword, but the search difficulty on this keyword is very high.
Then how can you rank on this keyword, so use long tail keywords like “what are the best keywords for seo”. Using this long tail keyword increases your rank.
Best Keyword Research Tool for SEO
- Google Keyword Planner
- Google trends
- Answer the public
- KW finder
- Keyword tool dominator
What is Keyword Density
How many times have you used your main keyword in your content, it is called keyword density.
If you have a 1000 word blog post then you can add that keyword only 8 to 10 times, which means you use 1% keyword density.
I suggest you keep your keyword density between 1% to 2% or you can use some synonyms and variations related to that keyword.
How to Calculate Keyword Density
(Number of keywords/ Total number of words) * 100
You can use Keyword Density Checker Tools
What is Keyword Stuffing
Keyword stuffing is when you use your main keyword several times to rank fast in Google which is not right which is called keyword stuffing.
Many people use this process to rank high in Google which is not good for your website. Google can penalize you and it is also known as Black Hat SEO.
Do proper Keywords placements in right ways:
- In the title tag (at the beginning of the title)
- In h1 and h2 tag
- At the beginning of the article
- At the end of the article
- In meta description
- Use in image’s alt tag
I hope you will understand this keyword research technique. If you have any doubt or suggestion, you can ask me in the comment box, I will help you.
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