14 Proven Ways to Improve Organic Click Through Rate

The organic click through rate is the average number of times a visitor clicks on a webpage. 

It’s an important metric for websites because it shows how many people are actually interested in the content on your website. 

If you want to improve the organic click-through rate for your WordPress website, you’ll need to take two steps: Improve the content on your website. This will help you rank higher in search results.

You are probably aware of the importance of high-quality content on your website. You’ve probably spent hours optimizing your content to deliver the best results possible. 

But have you ever given much thought to the traffic that comes from the organic search results?

What is Click through rate?

The percentage of people who click on your ad or free product listing after seeing it. The click through rate (CTR) can be used to determine how effective your keywords, advertising, and free listings are.

  • The number of clicks on your ad divided by the number of times it is shown equals the CTR: clicks impressions = CTR. If you had 5 clicks and 100 impressions, for example, your CTR would be 5%.
  • Your advertisements, listings, and keywords all have their own CTRs, which you can check in your account.
  • A high CTR indicates that users are finding your adverts and listings to be useful and relevant. CTR also affects the projected CTR for your keyword, which is a factor in Ad Rank. It’s important to remember that a decent CTR is dependent on what you’re advertising and which networks you’re using.
  • CTR can help you determine which advertising, listings, and keywords are working for you and which need to be tweaked. The more closely your keywords, advertising, and listings relate to one another and to your company, the more likely a user will click on your ad or listing after looking for your keyword phrase.

What is a good Click Through Rate(CTR)

So, what exactly is a CTR? It refers to the frequency with which your PPC advertising is clicked. It’s basically the percentage of people who see your ad (impressions) divided by the number of people who click on it (click through rate) (clicks).

Click Through Rate = (Total Ad Clicks) / (Total Impressions)

When it comes to determining what constitutes a decent click through rate, the average is 1.91 percent for search and 0.35 percent for display. These are, of course, simply averages. The true proportion you should aim for is entirely dependent on the industry you’re pursuing.

These parameters, like expected bid prices, can be radically different. This Word Stream graph helps you understand the figures in your industry.

How to Improve Organic Click Through Rate(CTR)

1. Identify Your Lowest Organic CTR Content

This is where you identify your lowest-performing organic search CTR content. By scrolling through your Google Search Console, you can easily identify which pages have the lowest organic CTRs. 

Navigate to the Performance section, then make sure Queries is selected. Next, make sure the Average CTR is checked so you can see exactly where your site is performing poorly.

I usually sort the inquiries by Impressions and then note which queries have a lower CTR than the average for my site.

Checking organic click through rate using search console.

(In this scenario, the average CTR for the site is 1.6 percent.)

So I’d look at questions that are lowering that average and see what I might do to enhance them.

2. Fix Keyword Cannibalization

When it comes to improving organic CTR, one of the biggest issues we see with our clients is keyword cannibalization. 

This happens when there are multiple landing pages that are all optimized for the same keywords, instead of focusing on one or two. 

This naturally results in spreading out your organic click instead of maximizing it, which is why it’s important to identify your lowest organic CTR content so that you know where to make improvements first.

Wherever you find your lowest organic CTR, that is where you should look to improve your content. If you’ve been relying on a direct-response strategy, this can feel like a daunting task. 

But the good news is that improving your content isn’t actually that complicated. The first step is to understand what your customer wants.

Read this guide on:

How to Find and Fix Keyword Cannibalization Issues. 

3. Write Creative Headlines or Titles

Your blog posts’ titles and headlines are the first things people see when searching for something relevant to you. 

They are the first things that people read and are therefore the most important elements of your site. The most crucial thing to remember when writing your blog post titles is that they have to stand out.

Things to know when you create headlines:

  • Avoid Heavy Title Tags
  • Utilize Brackets in Your Titles
  • Try a Numbered List
  • Utilize Your Content Library
  • Always Test Your Headlines

In August 2021, Google launched its update on generating title tags. Meaning now if you are not writing compelling title tags then Google will generate auto title tags for your website.

It will not hurt your ranking, it gives more profit to your website.

Read More:

How Google Generate Title Tag for your Website

4. Write Descriptive URL(Permalinks)

When it comes to organic search, the URL is arguably the most important element of a web page. 

It’s the only thing that Google can show in the search results, which means that it’s the only thing that searchers can use to find your site. 

For that reason, it’s important to make sure that your URLs are as descriptive as possible so that they can accurately represent the content on the page.

People would rather click on wealthywork.in/blog/5-tips-for-success than wealthywork.in/product=success/12345?.

Always optimize the slug when establishing new pages, and if you need to entirely replace your website’s URL structure, do so in an SEO-friendly manner.

This guide will help you How to write SEO-Friendly URLs.

5. Optimize your Description

You need to make sure your content is being seen. One of the best ways to do this is by writing high-quality meta descriptions that are relevant to your audience. 

Meta descriptions are a search engine’s first impression of your content, and they play a big role in determining whether or not people click on your listing. A meta description is a text that appears under your listing in search results.

You need to identify what content is performing well for your audience and make sure you’re optimizing that content to deliver the highest possible organic search results. 

That means making sure your meta description is relevant and compelling, and that you’re targeting the right keywords and phrases.

Read this small guide on how to properly add keywords and meta descriptions to your website.

6. Utilize Structured Markup

The purpose of these rich snippets is to provide additional value to your listing in order to help attract more clicks. 

The more options you have to showcase the value of your business, the better chance you have at getting more clicks. 

This is where schema markup comes in. It’s the new frontier in schema markup that allows you to add variations of rich snippets to your listing which in theory should help you to get more clicks.

It’s no secret that the organic search landscape is constantly evolving. One of the biggest changes we’ve seen in the past couple of years has been the increased use of rich snippets. 

Instead of the traditional “snippet” which contains just the title and body text, we’re seeing more options. Instead of just a title and body text, we’re seeing options like “Review”, “Rating”, “Video”, “Map”, and so on.

Read More on this:

How to add Structure data(Schema markup) to your website.

7. Leverage PPC Ads for Organic CTR

One of the most underutilized ways to quickly improve CTR with a proven approach is to leverage PPC. 

While this isn’t a silver bullet for every campaign, it’s a great way to identify a keyword that has a low average cost-per-click (CPAC) but you rank high enough for organic results. 

When performed correctly, this strategy can provide a significant boost to your click-through rate (CTR), which in turn will result in more qualified leads and sales. 

To get started, identify a keyword that has a low average cost-per-click (CPAC) but you rank high enough for organic results.

8. Use Positive or Negative Sentiment

One of the most common ways to improve your organic search traffic is to improve your search rankings with catchy and emotional words. 

One of the best ways to do this is to write more compelling titles and summaries. However, it’s been shown that the use of either positive or negative sentiment has proven to drive higher click-through rates (CTRs), however many titles still have a neutral sentiment.

9.Apply Title Case

Major words are capitalized in the title case, whereas most smaller words are lowercase.

The majority of important and minor words in sentence cases are lowercase.

This minor variation can result in a significant increase in clicks.

Because it makes the heading stand out, using the title case is generally associated with better CTRs.

10. Structure Content for Featured Snippets

When you optimize your content for Featured Snippets, you’re telling Google exactly what you want them to show consumers. 

Featured Snippets appear as a box of rich, context-rich content on the search results page (SERP). This will help you get more clicks from potential customers.

If that’s the case, it’s critical that you structure your content in the same way that the featured snippet does.

For instance, if it displays a featured snippet that is based on a list, you know you need to make sure your article is also in a numbered list format.

If it’s an answer box, make sure you provide a clear and succinct response to the question at the top of the page.

Read the Google Featured Snippets Guide from Search Engine Journal for further details.

11. Improve Page Load Time

A common mistake that web owners make is to make the site’s design as attractive as possible but to make the page’s performance (loading time) as slow as possible. 

This is typically done by loading as many ads and content as possible without prioritizing performance. However, if you’re just doing this it is not going to help you get any better organic CTR.

12. Improve Local SEO for Higher Click-Through Rates

Targeting local audiences in search results allows you to make more people aware of your content and increases the chances of a click. This is especially true when your content is about local topics. 

Organic Local SEO CTR tips.

By targeting local search, you can make your content appear in search results for local keywords, which in turn makes your website show up in the local search results.

Local SEO helps you target regional audiences. Local SEO is a highly effective way to increase your organic click-through rate. 

With local SEO, you can target regional audiences instead of national audiences. Local SEO is a highly effective way to increase the organic click-through rate.

13. Improve Older Articles for Better Click-Through Rates

You may have older articles on your website that have become outdated and dropped in ranking. One way is to update or delete older content to improve your organic CTR. 

This will also help you to keep your content fresh and relevant to your audience. 

Another way to improve your organic CTR is to create new content that is relevant to your audience. This will keep your content fresh and help you to reach new people that may have been previously unaware of your content.

14. Get Emotional

Make someone want to click on your page by being descriptive! Make names that pique your interest. Use adjectives that elicit emotions and generate a call to action to avoid the words “routine” and “boring.” The title will entice them.

Use action words and descriptors to create a sense of urgency. Instead of saying, “read more,” say, “click now before it’s too late.” Avoid using normal and boring words. Instead, utilize action words and descriptors to create a sense of urgency.

Without Emotional: 5 Ways to Lose Weight. 

With Emotional TITLE: These 5 Best Ways Help You to Lose Your Weight Instantly.

Frequently Ask Questions

  1. What is an average organic click-through rate?

    The average organic click-through rate in position 1 is roughly 30%. According to Wordstream, a PPC search ad has a CTR of 1.91 percent while a display ad has a CTR of 0.35 percent. The typical email click-through rate, on the other hand, is roughly 2.5 percent. However, there are other elements that can affect each marketing channel's CTR.

  2. How do you increase CTR organically?

    1. Keep track of your current click-through rate.
    2. Improve the titles of your pages.
    3. Test different page names to see which ones are the most effective.
    4. Improve the structure of the URL to make it more clear.
    5. Pay close attention to the meta descriptions you use.
    6. Make use of structured data and rich snippets.

  3. How to convert impressions into clicks?

    CTR is calculated by dividing the number of clicks on your ad by the number of times it is shown: clicks impressions = CTR. For instance, if you had 5 clicks and 100 impressions, your CTR would be 5%.


We hope this article has helped you to improve the organic click through rate (CTR). You may also want to read more about WordPress then, please see our complete WordPress SEO guide.

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Rishabh Kolhe
Rishabh Kolhe

I am the founder of WealthyWork, I started my digital marketing journey in 2017. First, I started my career with SEO in Culturelligence, then after some time, I learned more about Digital Marketing. I worked as a Digital Marketer with Agile PeopleOps, a US-based HR organization. Now I am working in WealthyWork, We all specializing in Digital Marketing Services.

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