Are you looking for ways to increase your page views and reduce your bounce rate in WordPress?
The most important metric in the world of digital marketing is page views. It’s no secret that more page views mean more revenue, but that doesn’t help when you’re struggling to get people to stay on your site long enough to read an article.
The average bounce rate for a website is around 50%. Here are some tips for increasing your page view count and reducing your bounce rate in WordPress.
This blog post will provide readers with actionable strategies they can implement today to increase their WordPress traffic and make their business grow!
What is the Bounce Rate?
The percentage of visitors who come to your site and leave without going to a second page is known as your bounce rate. A high bounce rate indicates that you were unable to persuade a visitor to remain on your website.
If you have a high bounce rate, you can improve your website’s user experience by improving the way your site functions and its copy. You can also improve your bounce rate by improving your on-site search experience.
A visitor can leave your site in a variety of ways.
- Returning to the previous page
- Creating a new URL
- Getting rid of the tab or window
- The session has ended (from hosting errors)
What Bounce Rate is Good in WordPress?
What is a good bounce rate? Bounce rate measures users leaving your site by entering the URL and not clicking through to any other pages. This usually indicates an issue with either the landing page or the content of the page being shown.
There are a lot of reasons good bounce rates will vary by industry or website type. Here are some good rules for good bounce rates in general:
- A score of more than 80% is considered to be extremely poor.
- Between 70% and 80% of the population is poor.
- It’s a good idea to aim for a percentage of 50 to 70%.
- It’s fantastic if you can get between 30% and 50%.
- A tracking mistake is defined as a percentage of less than 20%.
Your bounce rate could be high for a variety of reasons. Fortunately, most of these issues may be resolved.
- Your website is taking too long to load.
- Your site’s users are having trouble navigating it.
- You have a bad layout.
- There are no obvious summons to action.
You can do a lot to improve your bounce rates and boost the total number of pageviews on your WordPress site.
How is bounce rate calculated
Your Google Analytics account will show you your bounce rate. It can be found in a variety of places because it is essentially just a data point that can be correlated with any other piece of data. You might wish to look in the following places:
- Bounce Rate > All Pages > Behavior (see which pages have higher or lower bounce rate)
- Bounce Rate > Acquisition > Channels (see what type of traffic has the lowest bounce rate)
- Bounce Rate > Acquisition > Source/Medium (see which referral traffic and mediums have lowest bounce rate)
- Bounce Rate > Acquisition > AdWords > Campaigns (see how your AdWords campaign fare when it comes to bounce rate)
How to Reduce Bounce Rate in WordPress
1. Speed Up Your WordPress Site
When it comes to improving website conversion rates, it’s easy to blame the quality of your content or the design of your website.
But, your visitors may be leaving long before they’ve even had a chance to see your content because of slow website speed. Website speed has been shown to impact organic CTR.
For example, when a website is slow, visitors may not even see the organic search results on the page instead of the ads.
The most common factors that slow down a website’s speed are its WordPress hosting or poor WordPress caching configurations.
We’ve put together an all-in-one guide on how to improve WordPress speed and performance to assist you.
2. Improve Your WordPress Navigation Menus
The first thing that visitors will see on your website is your navigation menu. Your navigation menu is one of the main ways visitors will navigate around your site.
Most website owners don’t think twice about their navigation menus. But, if you want to increase the amount of organic traffic to your website, you need to make sure that your navigation menu is not only easy to use, but also provides the most relevant information to your visitors.
Creating menus and sub-menus across your WordPress site is simple with WordPress. See beginner’s guide on adding a navigation menu in WordPress for more information.
3. Improve Your Internal Links in WordPress
One of the best ways to increase the amount of organic traffic to your website is to optimize your content for Google. One of the best ways to do this is to internally link your content together.
By internally linking your content, you’re not only increasing the amount of quality traffic to your website, but you’re also reducing the amount of time that visitors spend on your site before leaving.
You also need to make sure that the internal links on your website are relevant and provide value to your visitors.
For example, instead of just having a link to your “Contact Us” page on your “About” page, you could have an internal link that brings visitors to your “Contact Us” page after they’ve read about how to contact you in your “About” page.
4. Add Internal Search to WordPress
When users on your website search for the exact thing they’re looking for, they’re often disappointed if they can’t find what they’re looking for.
The reason for this is that internal search results are not optimized to produce the best possible results.
Instead, they’re designed to look exactly like Google searches, which is why your site visitors often reach for the search bar in the first place.
When your users are looking for content on your website, they’re just like when they Google.
They want to find what they’re looking for as quickly and easily as possible. Internal search allows your users to do just that by letting them type in what they’re looking for and find the content they want on your website, just like they would with Google.
Instead of having to click through pages to find the right page, your users are able to find what they’re looking for immediately by using an internal search.
5. Open External Links in a New Tab
Linking out to other websites is a great way to improve your organic CTR. It helps you build relationships with other website owners and makes your content more valuable.
When you link out to other websites, you give your readers a service by directing them to other great content. You also increase the likelihood that those readers will return to your website since they now have a reason to return.
Having your external links open in a new tab or window is the best method to remedy this. When a visitor clicks on an external link, they will not leave your site.
Within the post editor of WordPress, you may make your external links open in a new tab.
6. Add Related Posts or Popular Posts
Sometimes your visitors are leaving your website because they don’t know what to do next. An easy way to remedy this is to add a “Related Posts” or “Popular Posts” section.
his will guide them in the direction of your next most compelling content. In addition, you can also direct them to relevant products or services offered on your website.
A great way to do that is to add a section of popular posts or the most popular posts on your website to the bottom or sidebar of each blog post. This gives your visitors an easy way to find the next article.
7. Make Your Content Readable
One of the most important aspects of creating high-quality content is making sure it’s formatted correctly for the web.
This includes things like using the proper typeface, formatting text properly, avoiding using photos as content, and more.
While these may sound like minor details, they’re actually crucial for getting your content viewed by as many people as possible. If you’re unsure where to start, take a look at your content now.
There are a few ways to properly style your articles for the web.
- Break up your text with subheadings.
- When feasible, use bullets and lists to break up your paragraphs.
- Incorporate videos and graphics into your material.
- Use a conversational tone when writing.
8. Make Sure Fonts Aren’t Too Small
One of the most common complaints we hear from our customers is that people don’t read blog posts or eBooks because the text is too small.
Even though we know that a large percentage of our audience has vision problems, we’ve been resisting the trend toward larger text. Today, we’re breaking that streak. Introducing our new larger text option for blog posts and eBooks.
Make it a huge deal. This has been the general direction of the trend. A minimum of 14 pixels should be used. On my blog, we take it a step further and utilize a font size of 18 px.
Other well-designed websites, like Stripe, employ a font size of 17 pixels. As you can see, it’s also quite pleasing to see.
9. Check for Spelling Errors and Typos
Typos and spelling errors are frustrating. They take away from your words and make you look unprofessional.
They also give your visitors the impression that you don’t care enough about your content to spend a little extra time making sure it’s perfect.
Not only that but spelling and grammar errors are often used as a proxy for truthfulness — people assume that if you make mistakes when you’re writing, you probably make them when you speak, too.
10. Be Cross-Browser Compatible, But Not Too Much
Internet Explorer, Safari, Firefox, Chrome, and other web browsers all work differently. While it’s great that you can use your favorite browser, it’s also important to know which browsers your visitors are using.
This helps you make decisions based on real data rather than just your own preferences.
For example, if you notice that 80% of the visitors to a certain page are using Internet Explorer, it’s probably best to design your site to be usable by IE instead of ignoring it.
11. Be Careful With Advertising
The internet and social media are full of advertising. Even when you’re just browsing the internet, you’re most likely being shown advertisements.
A lot of sites rely on advertising to make money, which is perfectly understandable.
However, it’s so important to remember that intrusive and annoying advertising can seriously impact your bounce rates and overall website performance.
While most users are not happy to hear that advertising can hurt your bounce rate, it’s important to remember that they are going to click a link to get to what they want anyway.
While this is true for all advertising, it’s even more obvious for intrusive ads that slow downloads and can make people click the back button.
12. Optimize Your WordPress Site for Mobile
The internet is a mobile place. Over half of all internet traffic now comes from mobile devices. That means that more and more people are accessing the internet from their phones instead of their computers.
If your website isn’t optimized for mobile, then you’re delivering a poor experience to many of your visitors.
Choosing a responsive WordPress theme is the simplest approach to ensure that your site is mobile-friendly. A responsive WordPress theme will automatically adjust to the screen size of your visitors.
As a result, your WordPress site will appear great on every platform, including mobile, tablet, and desktop.
A list of the best responsive WordPress themes has been developed.
It’s simple to optimize for mobile when you use a responsive theme. Your site will be mobile-friendly as soon as you install and activate the theme.
There are other ways to test and edit your website’s mobile version to ensure that it appears fantastic on mobile.
13. Use WordPress Popups the Right Way
Popups are a great way to drive more engagement with your email list. They allow you to capture a user’s attention with a compelling offer or call-to-action, then position your brand or product in front of them so they have no choice but to learn more.
Intuitive interfaces that don’t require a lot of upfront commitment are a major trend in the digital world. One of the most exciting ways to create a more intuitive experience is through popups.
They’re a great way to capture a user’s attention and get them to take any action without blocking their view of the page or forcing them to navigate away from the content they’re interested in.
Read our guide on how to collect emails from visitors properly.
14. Create a Custom 404 Page in WordPress
When a user follows a link on your site to arrive at a page that isn’t actually on your server, they’ll see a 404 page.
That page is a snapshot of the server’s index page, showing the content that would have been displayed to users if they’d arrived there by following a valid link.
The content on a 404 page is usually an extract from the page that the user was trying to reach, with a message indicating that the page isn’t available at the moment.
When you receive a web page error message instead of the page you were expecting, your first assumption is probably that the page you were looking for doesn’t exist on the site you’re on now.
But what if you were on a different site and got the same message? That would be confusing, but it gets worse. What if you were looking for a specific page on your own site and got the error message instead?
15. Images Tell All
Images are a great way to improve your website’s bounce rate. When people visit your website, they want to be able to see what it looks like, how much information it has, and how it functions.
Sometimes people don’t want to read paragraphs of text, but they love images. Many people want to share pictures on social media, so they might just want to share what your website looks like.
When we go to a website, we want to see what a website looks like, and how it functions.
Not everyone wants to read long paragraphs. It’s hard to get the attention of your audience when you have a lot of text down.
Using pictures is a great way to attract the attention of your audience by letting them see what a site looks like.
We hope you found this post useful in increasing page views and decreasing bounce rate in WordPress. You might also be interested in our comprehensive guide to increasing blog traffic with tried-and-true methods.
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