Friends, are you a new blogger and you also want to make your blog post and website SEO friendly. So for this it is very important that you make your blog post SEO friendly, for this you can take help of seo plugin by yoast.
We can make our website SEO friendly even without using any plugin. But this work is very tiring for a new blogger and it also requires a lot of technical knowledge.
If you are a new blogger or website owner then it is very important that you make your website SEO friendly. For this, you can use your WordPress SEO Plugin by Yoast .
Friends, Yoast SEO is a set of many tools, using which you can optimize your website. Yoast SEO is one of the best WordPress SEO plugins, therefore most users use the Yoast SEO plugin in their WordPress.
In this article we will guide you how you can install and set up the Yoast SEO plugin in your WordPress.
What is Yoast SEO and Features of Yoast SEO Plugin
Before we install and activate the Yoast SEO plugin, before that you should know what are the features of Yoast SEO.
Friends Yoast SEO is one of the most comprehensive WordPress SEO plugins. Which comes with many tools and features, we are going to tell you about its features here.
Yoast SEO Plugin Features
- With its help, you can change the title and meta description of the post’s on a per post basis to make it SEO friendly.
- In this, you can see a snippet preview of Google post results of your post. With which you get to know how your post shows in Google search.
- Focus keyword testing, with the help of which you can set your post for a particular keyword.
- With the help of Meta Robots configuration, you can easily add noodp and noydir meta tags. Apart from this, you can also set your post for noindex and nofollow pages with its help.
- RSS footer and header configuration
- With its help, you can add canonical support, canonical to taxonomy archives, single posts and pages to the front page.
- Permalinks clean up, you allow it for Google custom search.
- Breadcrumbs support, with configurable breadcrumbs titles.
- XML Sitemap
- XML News Sitemaps
- .htaccess and robots.txt editor
- You can connect by Google Search Console, Yahoo Site Explorer, and Bing Webmaster Tools
Friends, all the features mentioned above are what you get to use in the free version of Yoast SEO. But, if you use the premium version of Yoast SEO in your WordPress. So in this you get some additional features, such as –
- With its help, you can easily set up a redirect manager.
- Multiple focus keywords ability, so that you can focus your post on many different keywords besides a keyword.
- Internal linking suggestion, this helps you to create interlinks in your post article.
- In this, you also get video tutorials to understand every feature. So that you can understand and use all the features of Yoast SEO very well.
- Along with this, it provides you its premium support. So that you can get maximum benefit from SEO of your site’s.
How to Install Yoast SEO Plugin
Once you install and activate your Yoast SEO plugin in WordPress. After that you will show a new menu item in your WordPress admin bar with the name of SEO, in which the logo of Yoast SEO will also be shown to you.
This means that you have installed and activated the plugin. So, friends, now we see how we set up this powerful SEO plugin properly.
How to Setup SEO Plugin by Yoast
Friends, now we will show you how to set up your WordPress to Yoast SEO plugin. We will give you the information step by step, then you are requested to read every step carefully and understand it and then apply after that.
Step 1. Data Transfer
Friends, it is possible that before using the Yoast SEO plugin, you are using another plugin in your WordPress website.
Such as All in One SEO pack or themes like Genesis framework deal with your SEO data. So if you want to successfully use the Yoast SEO plugin.
So you have to be sure that all your previous data gets transferred to this plugin. All the data which were present in the earlier plugin, before you deactivate the earlier plugin.
Step 2. General Settings
First of all you have to go to your wordpress admin area. In which you have to click on the SEO option in the WordPress admin menu item.
After that you have to click on the option of General, a page will be open in front of you.
In this, you will be getting a configuration wizard show, you ignore it. Because you do not need it, in this tutorial we will tell you everything in detail about each option step by step.
Step 3. Features
Friends as we all know that Yoast SEO comes with a lot of features. By visiting this page, you can easily turn all those features on and off.
Which you want to use and which you do not want to use. But as you can see, all the features by default are already turned on.
In all these features, we will tell you later with full details. But for now, let us take a quick look at all these. Let’s know how each of these features is used in your WordPress website SEO.
- SEO analysis: It shows SEO score for analysis of your content.
- Readability analysis: It shows the readability analysis and score of your content.
- Cornerstone content: By using these features, you can mark and filter any cornerstone content. Which is your most important content which is present on your website.
- Text link counter: This feature shows the number of internal text links present in your article.
- XML sitemap: With the help of these features, an XML sitemap is created for your website.
- Ryte integration: Friends Ryte is a third party service, which checks your site every week. If your site gets deindexed or there is some kind of issue, then it informs Yoast SEO.
- Admin bar menu: It shows the Yoast SEO menu in your WordPress admin toolbar.
- Security no advanced settings for authors: It hides advanced SEO settings from authors to improve the security of your website.
- Usage Tracking : This feature allows you to track data of your website to improve our plugin. This feature by default off, you need to keep it off.
- Rest API : This feature gives you all metadata for specific urls. This will make it very easy for your site to use yoast seo for all their seo meta output.
- Enhanced slack sharing : It will help you to find out a rich snippet can improve visibility and click through rate.
Step 4. Integrations
Using this option you can use third party products. You can easily enable or disable this feature using yoast seo plugin.
Step 5. Webmaster Tools
All the popular search engines are friends, they allow this to all the site owners. That they can add their website with the help of webmaster tools.
You can also verify your website easily in all the top search engines with the help of Yoast SEO. For this, you have to sign up for every search engine in its webmaster tools program.
After that it will ask you to verify your website by adding a meta tag. All you have to do is simply copy paste the meta tag code you get from search engines.
Step 6. Search Appearance
Search Appearance in Yoast SEO settings controls how your website will look in search results. It has many options such as homepage, single article, archives and taxonomies. So let’s first see the general settings on how to set it up.
In this, you have to first choose one symbol, which you want to use as a separator in the title. By the way, by default or dash is selected in it, if you want it to remain the same or change it.
After this, in this page you will also have to choose an SEO title and meta description for your website homepage.
After that you will get a knowledge graph and schema option for your website. In which you can choose that your website represents an organization.
Or any individual. With this, you can upload an avatar i.e. profile picture for individuals. If you have chosen the organization, then you can upload your business logo in it.
Let us choose the SEO title and description for every post and page we are writing. Apart from this, Yoast SEO allows us to set up automatic templates for our posts and pages which we want to use.
If you forget to set up all of them manually. So this option allows Yoast SEO to use the default settings to automatically fill up all those options.
In addition, you can set search appearance, date snippet and weather. You may or may not show the SEO meta box for each content type.
If you do not do these settings, then all these options will continue to work on your website by default. After that you can set the SEO title template and default meta description.
But our suggestion will be that you only set up an SEO title, else leave the meta description blank.
Because in future it will allow Yoast SEO to dynamically generate some of the lines of starting of your article as a description.
Well friends wordpress creates a new page for every media file and images we attach in our posts and pages.
This page only displays the attachment media, that is, the images and media files that we have uploaded.
Search engines are not able to provide this attachment media with any kind of significant text in any context.
Because of which search engines find these pages to be of low quality content. Which has a negative impact on the SEO of your WordPress website.
In such a situation, Yoast SEO helps you, it redirects users to the attachment file instead of the attachment page.
This option is set to Yoast SEO by default “Yes”. You have to let it remain as it is, in this you do not need to change anything.
In Taxonomies you can set title and meta for categories, tags, custom taxonomies and post format archives.
You should remember that Yoast chooses description from your categories and tags for SEO description.
The Friends archive tab allows you to control the search appearance option for different archive pages on your website. Such as author, date, search, and 404 pages, this default option works on most websites.
If you are running a single author blog, that is, a blog in which a post publishes the same author. Then you will have to disable the author archive page from search engines.
Because in a single author blog, author archive pages are just like any date archive and blog pages.
Because of which it creates duplicate content, due to which search engines feel that you have copied this post.
When this happens, the SEO ranking of your website is affected and website SEO ranking starts decreasing.
Friends breadcrumb is considered very good for internal linking, as it defines a clear path on that page.
It is also shown in breadcrumb search results, due to which your site gets extra advantage in searching. So you have to make sure that you allow breadcrumb to remain enabled.
This default setting works on most websites, but if you want to change something. So you can, but you have to keep in mind that after changing the settings, you must click on the save button.
RSS feed is used by content scrapers to copy your website content. That’s why Yoast SEO allows you to add backlinks to your own website for every post in your RSS feed.
By doing this, you will get backlinks from their website, so that Google will know that you are the original source.
Here all those options are available with the help of which you can add author link, post link, blog link, and blog description.
You should use it in a creative way, apart from this you can also use it to add advertisements to your RSS feed.
Step 7. Social
Friends, as we have already told you that Yoast SEO provides us with many features. With its help, we can optimize our website without any technical knowledge.
The best and features of the Yoast SEO plugin is to integrate your site with social media platforms like Facebook, Twitter, and Google+.
For this, you have to go to SEO from the WordPress admin menu and click on the social link.
Where you can link your sites with all your social media accounts. In this tutorial, we will show you how you will configure all of them.
The first tab in the social setting is for all your social accounts. This setting allows Yoast SEO to inform Google about all your social profiles.
You simply have to paste the profile links copy of each of your social media platforms. In the case of Twitter, add your username, else paste the URLs of your social profiles in all of them.
In the Facebook tab, first you have to make sure that the open graph meta data option is enabled. Because this is what allows Yoast SEO to add facebook open graph meta data to the <head & gt section of your website.
Because of this help, whenever a post will be shared on Facebook from your website.
At that time facebook is able to pick up the right thumbnail and page information.
After that you have to provide a Facebook App ID, if you have it, otherwise leave it blank.
Then after that you will be getting some option show. In this, you will also have to provide a description for your homepage with thumbnail and SEO title.
Whenever a user will share the homepage of your website on facebook. Then this image and description will show in share on facebook.
Apart from this, you can provide the url of a default thumbnail image. This will be used when you have not used any thumbnail of image in any of your articles.
For Twitter, you can add Twitter cards to the head section of your site. In this, you can choose which card type you want to use. We suggest you use only a large size image for this.
Pinterest also uses open graph meta data just like facebook. You have to be sure that the open graph meta data box should be checked in facebook settings.
After this, you have to enter the verification code provided by pinterest to verify your website. For this, you just have to visit your pinterest account.
After that you have to visit pinterest account settings. You will be provided with a meta tag code, simply copy it, paste it here and click on save changes.
Step 8. Tools
Friends Yoast SEO comes with some built in tools that allow us to perform any advanced task. Most new users never need tools. But we will show you in this article what all these tools are used for.
Import and Export
Friends, if you were doing another WordPress SEO plugin and theme use with built in SEO function before seo plugin by yoast in the website. So you can import all your SEO data by using this tool.
Apart from this, you can import and export the settings of Yoast SEO plugins with the help of this tool. Then you can use it in many different WordPress websites.
Yoast SEO allows you to add SEO title and description to all your blog posts and pages using bulk editor.
In which under the Title tab you will find a blank field, in which you have to add your new SEO title for the blog post. After that you have to store all the changes by clicking on the save change link.
Now to add a description you have to switch to the description tab. In this also you have this description tab available for every blog post and pages. All you have to do is to add a description and then click on save changes and store all the changes.
Step 9. Redirects Manager
Friends, if you use the premium version of Yoast SEO, then you get a powerful redirect manager in it. With the help of which you can quickly set up redirects in your WordPress website.
You can quickly fix 404 errors using the redirect manager. Apart from this, you can redirect your users from an old article to a new article by using the redirect manager.
Important Note: Friends redirects play a very important role in SEO of our website. Therefore, it is very important that you do it with most care or take the help of an expert in it.
Step 10. Optimizing Your Posts and Pages with Yoast SEO
Many new bloggers think that they have installed and activated the Yoast SEO plugin.
So just now their work is over, but it is not like that if you want to get maximum benefits from this plugin. So you have to customize its settings on the base of each post.
Let’s see how you can earn maximum benefits by optimizing every post and page in your WordPress.
For this, simply edit any of your posts and pages. You will see that under the post editor you are getting a new Yoast SEO meta box show.
First of all, enter your keyword in the option of focus keyphrase. By entering the keyword in your users search engine, you can reach this post or article.
Now Yoast SEO will analyze your post whether your post content is SEO and readability or not.
By looking at the analysis of your post content through Yoast SEO, you can improve your article even more.
Sometimes it will happen to you that both your post title and your SEO title are not the same. Apart from this, you may also have to write a custom SEO description for your post.
Because Yoast SEO’s excerpt generator automatically selects the first paragraph of your post for post description.
Now it is not necessary that the first paragraph of your post be the most important of your post content. That’s why you should write a custom SEO description for your post content.
Step 11. Optimizing Taxonomies for SEO
Friends, the way you override SEO title and meta description for your posts and pages.
In the same way, you can also add SEO title and meta description for your categories, tags and author archive pages.
For this, you just have to go to your WordPress dashboard and click on Post >> Categories option. Then after that click on the edit link given below any categories.
After that scroll down the category edit page and go to the bottom, where you will be shown a Yoast SEO meta box.
Now in that category page, write a meta description according to your article and save it. Similarly, you can do settings with all categories, tags and custom taxonomy archives.
Step 12. Optimizing Ecommerce Products
Friends if your website is an eCommerce website or online store. So it is a pleasure for you that Yoast SEO fully supports your website using WooCommerce.
The way you optimize your blog post pages with its help. In the same way you can fully optimize your product pages by using Yoast SEO.
Whenever you add a new product to your online store or eCommerce website. So you will get all the eCommerce SEO options in it. Apart from this, you can optimize usage by editing any old product.
You will get all those options in it, from which you can optimize your product. Such as focus keywords, SEO title, SEO description etc.
Hope you have liked this article seo plugin by yoast and it must have been helpful for all of you. If you have any questions, please comment below and tell us, we will be happy to help you.
With this, share this article with our friends on social media. If you want, you can also follow us on our social media account. Links to social media accounts exist in the website sidebar.