Unlock Your Potential in the Telecom B2B Marketplace

The telecommunications industry is experiencing a profound transition prompted by technological innovations, evolving customer expectations, and intensified competition. Traditional revenue mechanisms, such as voice and data services, are increasingly insufficient to ensure sustainable long-term growth. As profit margins diminish and customer demands escalate, operators must reevaluate their business models and capitalize on emerging opportunities.

The Challenge: Adapting to an Evolving Telecommunications Landscape

Telecom operators face several significant challenges in the current environment:

  • Declining Average Revenue Per User (ARPU): The emergence of Over-the-Top (OTT) services, such as WhatsApp and Netflix, has resulted in diminished direct revenue from conventional services.
  • Increasing Market Competition: The entry of new digital players into the telecom sector necessitates differentiation, becoming a critical focus for operators.
  • Elevated Customer Expectations: Today’s subscribers seek personalized experiences over generic offerings, prompting operators to invest in innovative engagement strategies. Simultaneously, merchants encounter difficulties in connecting with potential customers. The absence of subscriber insights, segmentation tools, and effective marketing channels obstructs merchants from launching targeted campaigns that foster customer engagement and drive sales. 

The Solution: Establishing a Revenue-Generating B2B Marketplace

The Evolution Marketplace serves as a bridge between operators, merchants, and subscribers. This cloud-based self-service platform empowers telecom operators to unearth new revenue streams by facilitating interactions between merchants and subscribers through targeted offers and promotions.

What You Will Learn in the On-Demand Webinar

This exclusive session will explore how telecom operators can adopt a B2B marketplace model to enhance revenue growth.

  1. The Necessity for Diversification: An exploration of why reliance on traditional telecom revenue models is no longer viable and how operators can seize new opportunities.
  2. Merchant Challenges and Their Resolution: Insights into how operators can equip merchants with the necessary tools to engage customers and personalize marketing efforts.
  1. Value Creation Through a Self-Service Marketplace: Analysis of how telecom operators can enable merchants to independently onboard, create offers, and manage campaigns, alleviating operational burdens.
  2. Monetization Strategies for Telecom Operators: Actionable strategies to transform merchant engagement into revenue streams through transaction-based fees and value-added services.
  3. Leveraging Evolution Marketplace for Sustainable Growth: Demonstrating how operators in real-world scenarios successfully implement this model to enhance customer engagement, loyalty, and profitability.

Target Audience for This Webinar

This session is tailored for telecommunications professionals and business leaders seeking to identify new growth opportunities.

  • Telecom Operators: Enhance understanding of unlocking new revenue streams and maintaining a competitive edge amid industry transformations.
  • Business and Strategy Leaders: Discover how B2B marketplaces driven by telecommunications can safeguard your revenue model against future uncertainty.
  • Marketing and Product Teams: Acquire knowledge on personalizing offers and driving subscriber engagement through customer insights. –
  • Merchant Partners: Realize how direct access to telecom subscribers can significantly transform sales and marketing initiatives. 

Experience Evolution Marketplace in Action

This webinar provides a unique opportunity to observe the functionalities of the Evolution Marketplace, including:

  • Self-Service Merchant Onboarding for seamless integration.
  • Real-Time Campaign Automation for targeted engagement.
  • Advanced Customer Segmentation to enhance offer personalization.

Article Source:

This article was originally published on:

https://www.evolving.com/knowledge-base/unlock-your-potential-in-the-telecom-b2b-marketplace

2025-01-23

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