What is a Keyword? When you search for information about keywords about SEO, you are flooded with information about keyword research.
And of course, while keyword research is very, very important, it is also important to know what a keyword really is.
And that’s what I want to discuss with you. What is a keyword, some also called focus keyword?
A keyword is a word that best describes the content of a page. This is the search term for which you most want your page to rank. So when people search for that keyword or phrase, they should find a page on your website.
Why are Keywords Important in SEO?
One of the things Google looks at is content. These are the words you use on your pages. Now, look at this, if every word in the blog post about ginger tea is used 2 times, then all the words are of equal importance.
Google will have no clue which words are important and which words are not.
And the words and keywords you are using are clues to Google, it tells Google and other search engines what the page or post is about.
So if you want to make your keyword clear to Google, you need to use it quite often.
But Google isn’t the only reason why keywords are important. Actually, it’s less important, because your focus should always be on the user and your visitors and potential customers.
With SEO you want people to come to your website when using a certain search term or keyword. You have to get into the mind of your audience and use the words they use when searching.
If you use the wrong keywords, you’ll never get the visitors you want or need because your text doesn’t match what your potential audience is searching for.
But if you use the keywords people are searching for, your business can flourish.
So if you look at it this way, your keywords should show what users are looking for.
With the wrong keywords, you’ll end up with the wrong audience or none at all. That’s why having keywords is really important.
What are the Types of Keywords
- Single Word Keyword
- Informative keywords
- Long tail Keywords
- Shirt Tail Keywords
- LSI Keywords
Single Word Keyword
Keywords that contain only one word are very generic and will likely have a lot of competition.
We call these keywords head keywords. While these keywords can probably generate a lot of traffic to your site because so many people use them in search engines, they are also the hardest keywords to rank for.
Another aspect of focusing on key keywords is that it doesn’t always reflect what the page is about.
So, let us understand this better by an example.
Generic words example:
What do I need if I’m searching for the keyword ‘tea’? Do I want to buy tea or do I want to know more about tea?
So while head keywords can generate a lot of traffic, the chances that my page will meet the visitor’s needs are really low. Focusing only on key keywords may not be your best strategy.
Such a word is basically a question in itself, which we call an informative keyword.
visitors want an answer to that question. Let us understand the informative type by example.
“What is Keywords”
“What is blogging”
“Digital marketing means”
Google has launched “Snippet” only to see the search results of such phrases.
Whenever a user searches Google by entering the word or sentence as an informative phrase, “Snippet” shows the direct answer in the search result itself.
Sometimes it also works in a different type of informative phrase. In this, the title answer from the content and the URL of the webpage are also shown.
What is a Short Tail Keyword:
When it is made a little longer by adding some more words to the generic word, then it is called a short tail keyword.
The short tail is slightly less productive than the generic. This gives a little information about what the user wants to know about.
To understand this, let us see some examples.
|Short tail||shoes for men|
|Short tail||Digital marketing training|
I have given examples of both Generic and short tail above, which will make it easier for you to understand what is the difference between these two. And you must have understood why it is so difficult to rank with Generic.
What is a Long tail Keyword:
When a long sentence is made with 3-4 words or more words, it is called the “Longtail keyword”.
If the competition is more, the targeted audience can be reached by categorizing. The long tail is most effective in all other ways.
The longer it is, the better the result will be. Examples of the long tail:
- “Green color sports men shoes”
- “How to make money from blogging”
- “Digital marketing training center in India.”
These are all Long Tail Phrases. They can be even longer.
Now you have understood what kind of keywords are. This is the traditional type but nowadays Google likes the long tail words very much.
What is an LSI keyword?
LSI has a full form (Latent Semantic Indexing). Search engines like Google crawl through search engine bots before ranking the content of your written page.
And they find out whether the keywords and content match. Apart from this, the relationship is checked by matching the content with more fragments or sentences.
LSI Keyword is the phrase or sentence related to the keyword which the users normally use in the search engine.
LSI also searches for phrases written in the title of the content within the content. LSI also shows the complete number of times a word has been repeated.
If you use only one Phrase very often, that too unnaturally then it is against the search engine in a way.
You can find the LSI keywords in the last section on the Search Engines page.
The same search engine checks the LSI by matching it. If you pay a little attention and also use LSI Phrase content in Title and Heading, then this is the best method. LSI Phrase is completely meaningful and also related to content.
How to Use Keyword in Content?
When you add too many keywords to your pages and posts for ranking in search engines, it is called keyword stuffing.
But even text with lots of similar keywords in it is very annoying to read. And because users find this type of text terrible to read, Google finds it terrible.
So now you can’t rank in Google by keyword stuffing.
So what are the rules of thumb here?
- First and foremost, it is very important that your content is easy to read. Of course, you should use your own keywords in your text, but don’t overdo it.
- Typically, a keyword density of 1% to 2% is fine. Make sure that your use of keywords is balanced throughout the text.
So, don’t put all your keywords in the first paragraph, but mention them a few times throughout the article.
- Use your keywords in subtitles or some subtitles depending on the length of your page or post.
- And use keywords in your page title, first paragraph, and in your Meta description. You can imagine that some keywords have more competition in search results than other keywords.
- Optimizing posts and pages for more specific keywords is also essential. This is where mid tail and long tail keywords come in.
- Mid- and long-tail keywords are more specific and less general because they focus more on one niche. The longer (and more specific) your search terms, the easier it is for them to rank.
This post is very important from the point of view of blogging. Every blogger needs this knowledge to advance his blogging career.
Hope you got to know about how to add keywords inside the post so that the post gets easily ranked in the Google search engine. Also, you must have understood why it is necessary and how it is.
If you like this post share with your friends and if you have any question for me then comment me in the comment box