What is Content Marketing? How to do Content Marketing?

Content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.

It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on ownership rather than capturing the attention of your audience. The goal of content marketing is to tell a story that speaks to your audience’s needs, and to do so in a way that is both interesting and useful.

If you want to know more about content marketing, then this article is for you. We’ll cover everything you need to know about content marketing, from its definition and history to its benefits and challenges.

Before moving forward read this article about Google EAT standard, how to write content that Google wants.

What is Content Marketing?

Info-graphic image showing Content marketing definition in three parts.

In just one line it is a Strategic Marketing Approach focused on creating and distributing valuable, relevant, and consistent content to attract the audience. So you can understand that content marketing is not only about creating or publishing content.

You have to be very consistent in publishing and creating the content. Also, you have to take care of the value of the content. So, four main things are there for content marketing, and that is- first you have to create the content, then the content should be relevant, then you have to distribute or publish the content, and lastly, you have to be very very consistent in these four aspects.

Why Content Marketing is Important?

So, you know that content marketing is the distribution and development of useful content, like- blogs, videos, articles, emails, social media posts, etc to your current viewers, readers, or potential customers. If you are doing it in the right way, then it shows that you or the company is giving value to the customers, viewers, or readers.

And if you can use content marketing consistently then, it will take care of the relationships with your partners or customers. And if it is good, then at the time of buying, taking advice, or taking services the customers will rely on you or the company and it will very beneficial for you. So, here are some benefits of content marketing, just take a look-

  • Almost 75 percent of B2B business marketers say that content marketing improved their business as well as the leads they wanted to generate.
  • The businesses or companies that are using content marketing are getting almost 30 percent of extra business than the other companies.
  • Almost 50 percent of buyers first check the contents of the company and then they want to take a product or service from that company. And it improves the present-ability and trustworthiness for the company.
  • The businesses that have social media posts, videos, or blogs are getting almost 70 percent higher business than the other companies.

How does Content Marketing work?

You can use content marketing to attract customers who are planning tomboy some product or are willing to take any service or just searching for it. And for this, you have to follow the strategy very well, from searching for the product or service to taking the deal.

Now, just let me make you understand how it works or how the companies are using this-

This is divided into 2-3 parts and I am going to discuss that-

  • Realization or Consciousness stage-

At this stage, you just have to be aware of the customers about the concerns, pains, or challenges that they are facing every day, and have to connect that with that. Here you should not push your sales or services to the customers.


  1. A tour company can write a blog on how to plan a tour first.
  2. An organization can set questions before hiring any employee to the organization.
  • Consideration Stage-

In this stage, you just have to tell them about the features, services, and products the customers need to solve their problems and have to make them understand how they can fulfill their needs. You can also some best offers for that.


  1. A hair transplant company can write about “ Some ways to prevent hair fall “ with the treatment and offers on that.
  2. A mobile company can write “ How to keep your phone virus free” and with that the phone cleaning process from the virus and offers on that.
  • Closing Stage-

Content marketing can play a very vital role when a customer is planning to buy a product or going to take a service. Here you can give the customers the best deals and can take them to the final stage, which is buying.


  1. A design agency or any agency can create a short video about the variety of work in the market or in different industries.
  2. Any job-giving agency can provide data on their previous placements and can attract others with offers and attractive placements.

How to do Content Marketing?

As I have discussed before that if you have to be a successful content marketer then you have to be consistent, a value giver, and of course, you should have sustainability.

Let me tell you how to do content marketing-

  • First, know your audience. To create content for anyone you have to know the customers or audience first. Like- what as their age group, what is their taste, which type of content they want to read or watch etc. Otherwise, you can’t focus on them.
  • The format is very important. After selecting or knowing the audience you have to decide in what way you are going to publish or show your content to the audience. Like- it can be through blogs, videos, etc.
  • The next step is distribution. After publishing the content you have to, or should distribute your content to your readers. Because distribution is very powerful in terms of marketing. Like- after publishing, if you want then you can distribute it through emails.
  • Maintain consistency. This is one of the most powerful things to become successful in any field. You have to choose a sustainable frequency or schedule to publish the content. This is the thing that you should not forget to maintain. This must be maintained on a regular basis.
  • Make Quality Content. If your content is not providing any value to customers then you can not be successful, does not matter that you are maintaining the other rules. So, make quality content and try to give value to customers.

Types of Content Marketing

Now, you know that content marketing is mainly focused on any type of content that you are publishing or creating for the audiences. So here some types are-

  1. Instagram Content Marketing- Instagram content marketing is mainly when you are publishing any web pages. But yes, it also contains anything that you are publishing online for your audiences.
Instagram content marketing
  1. Infographic Content Marketing- Maybe, this is something new for you. But the impact is very high. Whenever you are publishing any blogs or web pages and if you are using infographic images, then it will impact you more.
Infographic content marketing
  1. Podcast Content Marketing- This is mainly video format marketing. Podcasts actually mean some kind of interview,  talking with each other. It mainly bases on education or something knowledge gaining. It is also a very impactful way of marketing.
Podcast content marketing
  1. Blog Content Marketing- If you reading this article, then you should know this is also a blog and this is also a type of content marketing. You can create blogs on any topic, and you can publish them. If your content is good, and you are following all the rules that should be followed then it is also a very good way of marketing.
Blog marketing

Except for these four, there may be many things that you can call content marketing, but these are the main four. So, you should not miss these four.

 Content Marketing Strategy

Infographic saying Content marketing strategy

This part is not very different from the above discussion, but here I am mentioning all the important points one by one, that will help you.

  1. Determine your KPIs. It is very important to determine your KPIs first. Because it is the first step to your success. So, do it first and quite smartly.
  1. Choose the type of content. You should choose a little bit wiser. Because if you are choosing something that is not very needed by the customers, then who will be your customers?
  1. Choose the way of publishing the content. Now, there are multiple ways are available in the market to publish your content. You can use any of them.
  1. Provide quality content with consistency. Again, this is the most important thing that you should take care of. Because it decides your success.

So, hope you understand the strategy of doing content marketing. And by the time you will learn more about it with practical experiences, but first, you need to start.

Frequently Ask Questions:

  1. What are content marketing platforms?

    You can start content marketing from any platforms that are available online and offline also. Like- as Google, Facebook, Instagram, etc.

  2. What are content marketing examples?

    As I discussed before, if you are publishing any web pages, blogs, Facebook posts, Instagram posts, reels, videos, podcasts, etc for your audience then all these are examples of content marketing.


Lastly, content marketing is a marketing strategy that involves creating and sharing content that is relevant to your target audience. The goal of content marketing is to build relationships with potential and existing customers and increase sales. To be successful in content marketing, you need to create compelling and interesting content that is targeted to your audience. You also need to make sure that your content is easily accessible and that you distribute it through the channels that your audience uses.

Rishabh Kolhe
Rishabh Kolhe

I am the founder of WealthyWork, I started my digital marketing journey in 2017. First, I started my career with SEO in Culturelligence, then after some time, I learned more about Digital Marketing. I worked as a Digital Marketer with Agile PeopleOps, a US-based HR organization. Now I am working in WealthyWork, We all specializing in Digital Marketing Services.

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