What is SEO and How Does it Work

What is SEO? That is an easy question to answer, isn’t it? In simple words, it is the process of increasing our website’s traffic and rank in the search engines.

Most websites prefer to use advertising, SEO, or PPC marketing. Most brands pay someone to hire a full-time SEO professional or one person who would offer services.

People can make use of SEO techniques, because of their size and budget. But, how to calculate the search engine rankings? Search Engine Optimization (SEO) is a marketer’s dream.

I mean the idea of growing your business or website by finding it the number one slot is awesome! It comes with a lot of strategies and methods, and no one of them is correct for everyone.

What is SEO? (Brief history)

SEO (Search engine optimization) is a process of optimizing your website to get the best rankings in the algorithmic search results and get more organic traffic.

Search engine optimization (SEO) does not include PPC optimization, but it only focuses on
organic search results.

SEO was first introduced in 1991. The need for SEO was felt at that time when Google
realized that many bloggers were using it in the wrong way. At that time, when the world’s
first website was launched, and one quickly turned into many, like a lot of websites were
introduced to the internet.

So, there was a huge need for accessibility and structure, and that’s why the world’s first
search engines were created.

Today we will know the Importance of SEO Topics

  • How search engine works
  • How seo works
  • Technical seo
  • What is On-page seo
  • What is Off page seo
  • Why seo is important
  • What is seo in digital marketing
  • What are seo keywords
  • SEO friendly article
  • Strategies of SEO
  • What is DA & PA in SEO
  • SEO Optimization tools
  • How to check website rank on google

1. How Search Engine Works

The search engine is actually a software program called a spider, bot, or crawler. They collect information on all the web pages available online and when a search is done, they give us all the information related to it.

When you write a query in the search engine to get results, the search engine of that time follows some process to get better results for you. Now the question is, how does this happen?

The search engine follows these steps to get results crawling, indexing, and ranking.

Crawling :

When you type a word in a search engine Google crawler works on many websites to find an exact match word for you.

Every query you type in a search engine is also called a keyword. Using those keywords Google tries to match with all the websites using the boat. This boat will scan all website content.

The crawlers scan the title, meta description, tags, images, videos, keywords of the webpages present in the website and search for the keywords that are present in the entire website in whatever title, paragraph, photos are there.

Indexing :

After crawling all websites, now Google will store this crawling data in memory or database. It is necessary to scan any website and save all the data of that website in the database. 

Google is a sea of ​​information and they store all this information in their database. And to store so much data, it is very important to have a very large database center. All these data are stored in Petabytes of memory.

Google has the largest database in the world. Every kind of information in the world is store in Google’s database.

Ranking :

The ranking is decided by the search engine crawler and which website is to be shown at the top and which website to show after that.

Google always tries to give better and better answers to your question, you will get the answer to that question completely, which is why Google has more than 100 ranking factors. Google changes these ranking factors every year.

Each digital marketer stated that Google focuses on certain ranking factors such as Google keywords, meta tags, titles, backlinks, website age, website authority, keyword density, content specificity. 

The search engine shows us the results based on all these. But that’s not all, moreover, there are many ranking factors based on which Google shows us the results.

Google’s algorithms never make a mistake in these 3 phases. If the search engines start showing you wrong results, then you will not trust the search engines. Therefore, Google keeps trying to improve these algorithms further.

2. How SEO Works :

Let’s understand by example, suppose you want to buy a mobile and for this, you need to go to any shop and in that shop you ask for a mobile phone.

Then the shopkeeper will show you the branded piece first because everyone knows about that brand and how popular it is. Then he will show you another chip brand mobile phone.

Like google also works. The first Google will show you the popular page which depends on the performance of the website. And all these workflows done by Google Boats. 

If you want to rank high in the Google search engine for this, then you need to work on these factors: technical SEO, on-page SEO, and Off-page SEO.

3. What is Technical SEO

Search engines not only mean working on the keywords of the website and backlinking to rank in Google, but they also do technical analysis of both these things. By technical analysis, we mean – checking technical things for your website.

Learn a detailed guide on Technical SEO

Technical SEO Checklist :
Set your website in google search console :

Google search console is a free tool provided by Google to optimize the health and performance of your website and grow your site organically.

You can learn more about search consoles how to set up and why to google search consoles.

Add Google analytics to your website :

Google Analytics is a free tool in which you can view your website data using analytics, such as how many people visit your website, which page is more useful, how much time they are spending on your website.

By using all these parameters you can update your page experience and increase your website performance.

Create a sitemap:

Create a sitemap and submit it to Google Search Console. The benefits of creating a sitemap help the Search Console decide which pages should be crawled or not.

Create a robots.txt file:

Using a robot file you can decide which page to crawl and which page not to be crawled by Google.

You can find your robot file using: example.com/robots.txt

You can create a file in your cPanel using the name robots.txt and you can add crawling details.

Fix broken internal and external links :

If you have a broken link then you need to remove and clean it as soon as possible because broken links can damage the performance of your website.

You can check 301 and 302, 4xx errors, and internal links.

Use HTTPS always :

This is the biggest ranking factor of a website that you should always remember to use HTTPS. Because using HTTPS shows that your website is completely secure and safe for your users.

Add structure data and schema:

Using structured data and schema Google can easily crawl your website, using schema Google can easily locate your website information. Google will take less time to crawl.

To create a schema for your website you can use this website https://technicalseo.com/tools/schema-markup-generator/

4. What is on page SEO

On-page SEO simply means the parameters inside your website. On-page SEO is a technique in which search engines are optimized for ranking blog posts in Google so that we can be able to rank website posts in Google.

You can use the Yoast SEO plugin to monitor and update your on-page SEO techniques.

Use more tools to watch your on-page SEO setting and improve SEO to rank quickly, Start with Seo title. Read more about how to work on On-Page SEO.

Follow this On page SEO checklist :
  1. Use the main keyword & modifier from the secondary keyword in the post title.
  2. Make the post URL short and clean and use the primary keyword in slug.
  3. Use your primary keyword in the 1st and last paragraph.
  4. Keep the keyword density of the primary keyword around 0.5%.
  5. Try to use more primary keywords in 1 or more subheading.
  6. Keep the keyword density of the secondary keyword between 0.2% to 0.5%.
  7. Use the primary keyword as an alt tag for all the images.
  8. Try to frontload the primary keyword and modifiers in Meta title.
  9. Use the primary keyword and try to use all keywords in Meta description.
  10. Make a shorter paragraph.
  11. H1 in title and main Heading H2 to H6 in all content.
  12. Highlight different colors for key words or use them
  13. Add an internal link wherever possible.
  14. Add actionable high DA external link where demanded.
  15. Use CTR magnate Meta title and description.
  16. Use the social share button in the post.
  17. Improve page speed.
  18. Improve bounce rate.    

5. What is off page SEO

Off-page Seo begins after the entire process of submitting the post. For example, after the post is published, we share it on social media sites, create its backlinks and submit it to search engines like Google.

Off-page you need to create a quality backlink to improve your ranking and generate more traffic. Create link building to a high authority website.

Read a detailed guide on how to work on Off-Page SEO.

Off Page SEO Checklist and Techniques :
  • Article Submission
  • Web 2.0 Blog creation /setup
  • Social Bookmarking
  • Local listing
  • Classified submission
  • Quora Q/A
  • Document sharing
  • Profile creation
  • Image Sharing
  • Blog commenting
  • Pinterest
  • Product

To create a high-quality backlink from a higher authority website, go to Google (Your topic name +intitle: “write for us”) and press Enter.

After this, you can see more websites that accept backlinks. Click on any website you want and read his steps on how to write guest posts and landing pages on his website. Follow the guideline and create a backlink.

6. Why SEO is Important

Now you have some SEO knowledge, now the question is why is SEO important? Should I focus on more content parts or SEO parts?

Suppose you have written a post on your subject and you publish that post without SEO. So what do you think will rank at the top? Not at all.

And until your blog does not rank, what will be the benefit of your hard work. So now we came to know that if you want to rank your blog, then you have to do something for your blog or in it, but what?

So, if you do not use SEO, when a user searches Google for any keyword, if you have any content related to that keyword, Google will not be able to find your website because you did not work on the SEO part.

And we have not mentioned which keyword is related to our content, due to which users will not be able to access it and traffic will not come to your blog which will not generate any revenue from you.

SEO is not very easy to understand, but yes it is very difficult to understand, but if you think you can do it then you can. You can write a blog and get to the top pages of Google. Keep in mind that if you do SEO for your blog, the results will not be visible immediately, but after some time, the results will definitely come.

If you fully optimize your blog SEO, this will increase Google’s trust in your blog, as well as a great user experience for your blog.

Just like you search for anything in the Google search engine at any given time. So in a few seconds, Google brings you all the answers related to that search. Have you ever wondered how it brings so many results in seconds? In such a situation you should fully optimize our blog. And the SEO of your blog should be good.

7. What is SEO in Digital Marketing

SEO stands for Search Engine Optimization. Use it to improve your quality and search results on your website on Google.

Digital marketing is a good option to increase your website traffic and reach good people. If your website is related to business, e-commerce, affiliate marketing then you can use Google AdWords to promote your product and grow your business.

You know that if you look on youtube and any website. The ad is coming between YouTube videos so you can create that idea as well.

You can use social media like Facebook, Instagram, Twitter, Linked In, and many more to promote your website and product. You can reach maximum people daily and generate more income.

8. What are SEO Keywords

Keywords play an important role in your website. But you need to have proper keyword research for your content to rank your keywords.

SEO keyword means the targeted words that you use in your content. Therefore, if anyone searches for those keywords, your website will rank 1 on that keyword.

Go to Google and type in free keyword research tools and open them and check for keyword ranking and low SEO difficulty, so that you can rank easily.

If your website is completely new, then you need to choose at least 15 SEO difficulties. Let’s see how to check for difficulty.

I used Ubersuggest because it is a chipping tool that anyone can buy.

Open Ubersuggest and find the keywords you want to write the content for.

What is seo keyword difficulty.

You can see if you type keywords, it shows search volume and SEO difficulty. Showing us easy SEO difficulty so that you can use this keyword and write content.

If you crawl you can see more keyword views. You can also choose these keywords and add them to your content so that you can easily rank.

9. SEO Friendly Article

Remember one thing, Content is the king of SEO.

If you are proficient in writing, then you can start writing a blog using keywords and SEO-friendly.

Use short paragraphs because no one wants to read long paragraphs so shorten them so that your user can read them.

Create more images because the content is easy for your user to interpret with pictures and if possible you can also use videos.

Use subheadings to distribute your content. It’s easy to understand the content, also add more H1 to H6 headings with keywords.

If you have no experience in writing, then you can hire a content writer.

10. Strategies of SEO:

Black hat and White hat are two strategies of SEO.

Black Hat SEO:

When it comes to SEO, going for quick gains is often referred to as black hat SEO. People
who implement black hat SEO, tend to use sneaky tactics like keyword stuffing and link
scraping to rank quickly. It might work for the short term and get you some traffic to your site,
but after a while, Google ends up penalizing and even blacklisting your site, so you will never
rank.

White Hat SEO:

On the other hand, white hat SEO is the way to build a sustainable online business. If you do
SEO in this way, you will focus on your audience. You will try to give the best content
possible and make it easily accessible by playing according to the search engines rules

12. What is DA and PA in SEO?

Domain Authority:

  • It was developed by Moz.
  • Score Range of domain authority is from 0-100 on 100 points logarithmic scale, when you get a higher number, it means greater ability to rank.
  • It is used best as a comparative metric.
  • Actually, domain authority is based on the link profile.

Page Authority:

  • In the page authority, the Score Ranges are also from 0-100 on a logarithmic scale.
  • Page Authority is like domain Authority.
  • It Also based on the Link profile and other Seo factors approximately 40+.
  • To improve page authority, try to get external links from other high authority websites.

13. SEO Optimization tools and techniques

Audit your website using different SEO tools, so that you can check for errors and broken links and improve the performance of your website.

By using various tools you can easily gain knowledge about which tools are better for your SEO optimization.

You can use these free tools to audit websites and optimize.

  • Webseocheker
  • Sitecheckpro
  • Seositecheckup
  • Semrush
  • Ahrefs
  • Hoth
  • Semscoop
  • Ubersuggest
  • Seobility

These are all SEO optimization tools.

14. How to Check the Website Ranking in Google

First, check your Google Search Console tool to see how many clicks and impressions you have received to see the performance of your website. You can check your website CTR and average status

If you scrawl down your display section a bit, you can see search-related queries, pages, countries, devices, search performance, etc.

There are specific free tools to check the website ranking :

Moz.com:

It is a paid tool, but you can create and use various email IDs and check your website performance data.

TheHoth.com:

This tool will help you find the Google keyword status that is listed on your website.

Seositecheckup:

Seo Site Checkup this is again a paid tool but you can crawl your website in one day or you can come back again the other day to check.

Ubersuggest:

Using Ubersuggest you can only check your website SEO errors, not development errors or you can use Ubersuggest for keywords research.

Conclusion :

Today without SEO you cannot rank your website on any search engine because there are millions of websites that they want to rank.

I write some SEO guides on how to improve your website SEO. I hope you guys have understood this SEO guide. If you have any problem or any difficulty then you can ask me.

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