If you’re looking to outdo your competition on Google, it’s important to take things slow and do them right. Use this 8 white hat seo technique to improve your result.
To get the best results, you’ll need to focus on improving your ranking in the organic (non-paid) search results, which means generating more targeted organic traffic and steadily building your authority and credibility online as an expert on your topic area or industry.
Luckily, there are a few white hat techniques that can help you outrank the competition by addressing Google’s key factors in determining search results.
Google search algorithm considers five major parameters when deciding which results appear at the top of their search results:
- The meaning of your query.
- Web page relevance.
- Content of high quality.
- Web page usability.
- Setting and context
You will be putting yourself in a position to surpass the competition if you handle these five factors. Here are some pointers on how to go about it:
8 White Hat SEO Techniques to Double Your Traffic and Outperform the Competition
1. Mobile First
Google announced that starting in 2017, it will make mobile-friendliness a top search ranking factor. This means you need to go mobile first!
The majority of users are no longer visiting your site through a desktop or laptop; they’re using their phone. If you can’t be found on your customers’ phones, you might as well not exist!
Mobile-friendly sites have a higher click through rate (CTR) than non-mobile sites. They also have more engagement and better conversion rates. So if you haven’t already optimized for mobile, get started now!
2. Claim Your Business Listing
Get found faster with a Google+ local listing for your business. Simply add your business name, address, phone number, and link to your website. It’s free; it just takes a few minutes.
Adding a listing lets you get listed on Google Maps if you don’t already have one and gives people a place to review businesses or leave tips in addition to looking up directions on Google Maps.
You can also include photos of your business taken with a mobile device or uploaded from Facebook or Flickr. This information is then searchable on Google and will appear in search results pages alongside organic listings.
Plus, by claiming your listing now, you may be eligible for a position at the top of local search results when users look for businesses like yours.
The Top 5 Advantages of a Google Business Profile
- It’s free advertising that’s both cheaper and faster than sponsored search.
- Google Maps/3-Pack favors businesses that are geographically relevant.
- A well-designed profile gives a positive first impression.
- A high star rating establishes credibility and provides social proof.
- Checking profile performance and gaining insights.
3. Improve Your Page Experience
You need to start by thinking about how you want users to feel when they land on your page. Are you a fun brand that will keep them entertained? A brand focused on education? Business-like with practical tips?
Once you’ve decided what tone you want, it’s time to work out what information is important and make sure users get there first! This is why Google has invested in making your website load as fast as possible.
The faster your site loads, the more likely you are to hold onto their attention for longer. In fact, studies have shown that people lose interest if a page takes longer than three seconds to load.
So take some time to think about how you can optimize your site so it loads quickly and offers an enjoyable experience from start to finish.
4. Focus On User Experience (UX)
User experience refers to how a user feels about using your website or app. If a visitor has a good experience, they’ll come back for more. But if they don’t feel comfortable or engaged, they won’t bother coming back.
To make sure you aren’t losing any visitors, take some time to improve your UX on a regular basis. Look at your analytics and find out what users are doing on your site—and what they aren’t doing.
Are there certain pages that no one visits? Are there any features that people never use? These are all areas where you can improve your UX by making small changes.
For example, if no one is using a particular feature of your site, remove it entirely. You can also try different designs to see which ones resonate with users most.
You can visit here and check some free tools to focus and optimize your user experience (UX).
5. Do Your Keyword Research
Before you start creating content, it’s important to do some keyword research. This can be time-consuming and sometimes feels like a waste of time.
But once you publish your content, there is no turning back. A solid keyword strategy can determine whether your content will rank high in search engines or fall flat on its face.
It all starts with understanding what keywords people are using when they search for things online.
Use tools such as Google Keyword Planner, Moz Keyword Explorer, and Ubersuggest to generate lists of relevant keywords that you can use in your content.
6. Have A Well-Rounded Content Marketing Plan
Content marketing is much more than blogging. first you need to decide what your content themes are going to be, who your audience is, and how you’re going to engage with them on a regular basis.
Start by researching blogs related to your niche that already have a steady stream of traffic. How do they attract viewers? What types of posts do well?
Take notes so you can replicate their success for your own site. Once you figure out your editorial calendar, promote it across social media channels. Google will notice and reward you for posting regularly.
Innovative Content = Useful and Enjoyable x Inspired
Great material comes in a variety of formats. A well-rounded content marketing strategy will incorporate the following elements:
- Data-driven graphics (Original Research).
- Info-graphics and images
- Presentations on Slide Share
7. Pay Attention To On-Page Optimization
An often-overlooked SEO tactic, on-page optimization can have a substantial impact on your search ranking. On-page optimization is all about fine-tuning your website to rank higher for specific keywords.
There are a lot of things you can do here, including keyword selection, text structure, proper use of meta tags, image optimization, title tags and more. If you’re looking for maximum SEO impact with minimal effort—this is it. Best part?
The article goes over the fundamentals of on-page optimization, including the best practices for:
- Page Titles.
- Meta Descriptions.
- Image Alt-text.
- Structured Markup.
- Page URLs.
- Internal Linking.
8. Link Building Supercharges All Other Efforts
No SEO strategy is complete without link building. The good news is that link building, which can cost you dearly if you don’t do it right, doesn’t have to be difficult or expensive.
Using only white hat techniques, any site can get top-notch backlinks for under $100 a month. Get ready for some big results with these simple steps.
Take advantage of social media by setting up Twitter chats where users can ask questions in real time or share relevant content.
When asking users to share your website on social media, provide them with an attractive graphic and a strong call to action so they feel compelled to click through and help you drive traffic back to your site (you also want them clicking through as quickly as possible).
You should also use hashtags related to your business when sharing content so you reach a wider audience via social media platforms
Learn about this approach and more by downloading Link Building for SEO: A Complete Guide.
A recent study found that nearly half of all traffic to websites comes from search engines. If you’re not using these techniques, you’re leaving a lot of money on the table. The good news is that it doesn’t take much time or effort to get started.
Just be sure you use them in conjunction with other SEO best practices, such as focusing on user experience, creating original content, and making sure your site loads quickly.
I admit you got my point about improving your White Hat SEO techniques to improve your organic traffic.