Do you want to know about the best competitor keyword research tools? If so, you’re in luck! There are a number of great tools on the market that can help you uncover the competition’s keywords and strategies.
It’s very important to choose the right keywords for your website. A good choice of keywords will help you get a higher ranking in search engines and more traffic from search results.
But, do you know that the competitors of your business can give you a better place than the place you are right now? So, here I will inform you about some best free competitor keyword research tools.
We all know that we can’t give a better position to our blog without doing Keyword Research.
There are many things in an SEO campaign like- Keyword research, eliminating negative keywords, etc.
Competitor Keyword Research is one of the most important things that one should follow to boost a blog or business.
It should be a part of the strategy.
What is Competitor Keyword Research?
I think you know that it is a process.
If you want to build your brand in the market then you should know about what your competitors are doing, their strategy, their products, quality, keywords, etc.
If you are a blogger or you want to start a business then first research about your competitor and try to add more unique points that your competitors are not using.
This process helps the bloggers or the business owner what the people are searching online that is related to their niche of blogging or topic of the business.
If you follow this rule, it will help you to rank in Google. By this process, you are making your blog post to target the exact audience.
The chances of getting traffic in your blog become high after this.
Now, let’s discuss all the tools one by one.
Top 10 Competitor Keyword Research Tool Free
- Similar Web
- Answer the Public
- Keywords Everywhere
- Adwords Auction Insight
- Keyword Surfer
SEMrush is one of the most effective keyword research ( Paid ) tools. It has a very good rating in the G2 forum.
It has an almost 500- five-star rating out of almost 700 ratings.
This tool give you the data of almost 140 countries as well as has almost 40 to 45 tools in it.
With this tool, you can do content strategy and keyword optimization. Using this tool you can also get the backlink ideas of your competitor.
That can help you to make the strategy of link building.
Also, you will get to know the quality of backlinks, like- are do-follow backlinks or no-follow backlinks? etc.
Nowadays, you can avail Semrush tool for free for 14 days. After that, you have to pay to use it.
If you put your competitor’s URL in the tool, you will get to know all the things you need to know.
Like- Organic search, paid search, backlinks, or referring domains, etc. Here you can also see the keywords that are giving your competitor the most traffic.
So, from here you can get the knowledge of how to make the content strategy to beat your competitor.
Ahrefs is one of the best tools for keyword researching. This tool is very interesting and effective because this tool can give you the data of not only Google but also Youtube, Bing, Yahoo, Amazon, etc.
Here you will get two options one is keyword explorer and the other one is Site explorer.
If you put your keyword in keyword explorer you will get all the details about the keyword. Like- the search volume of that keyword, competition level, clicks or organic clicks, etc.
So, it will help you to target that keyword. But if you want to get the details about the competitor then you need to go to the site explorer option and then put the domain of your keyword and then press enter.
You will get to know all the details about your competitor.
Here you can see that this tool is showing the position or rank of that site, Domain rating, traffic value, etc.
This tool gives the site a rank depending on the backlinks or quality backlinks it has. You will also see the graph of the traffic that the site is getting.
If you click on the organic keyword option then you will be able to see all the keywords for which the site is ranking.
After getting the keywords you need from there, you should check that keyword’s competition level, search volume, etc.
Now if you put any keyword in this tool then you will see a page like this.
So, in this process, you can use this tool.
Moz is also a very effective tool. This tool can also show you the keywords for which your competitor is ranking.
As well as you can check the backlink and the spam score of that URL you are putting. Like the other tools, it can also show you the search volume, keyword difficulty, CTR, etc.
If you are entering an URL you will see a page like this-
Here you can see that it shows the backlinks, spam score, etc.
Now, if you scroll down then you will be able to see many things like- The quality of the backlinks, are the links do-follow or no-follow, etc.
Now if you put a keyword on this tool you will see the information like this-
If you start counting the features of this tool, you can find that this tool has the feature of-
- Backlink Research
- Rank Tracking
- SEO audit
- Keyword Research
- Domain Analysis
These are some powerful and important features that this tool has. You can use this tool for free. After that, you need to pay.
We all know that finding out the Competitor’s strategy, keywords, etc is very important to beat them.
The most interesting feature that this tool has is – It can check the traffic coming into your blog monthly or daily. Although all the tools are not 100 percent accurate, comparatively this tool can show the most accurate data or information.
Here you can see some unique features that it has. You can see the traffic share, and the total visit also.
Here I am going to show you another interesting feature that is- It can show the Global rank of the URL that you are entering.
Here you can see the country rank and category rank also with the global rank.
If you scroll down that page you will share the traffic also. Like how much traffic has come from social shares, how much organic, how much paid, etc.
You can use this tool for free initially and after that, you need to pay.
Spyfu is a tool that is dedicated to competitor research analysis.
Like the other tools, it will help you to find out the competitor’s keywords as well as it can help you to understand the method that the competitors are using for ranking.
In this tool, you can find the record of the past 12 years. If you put the competitor’s URL in the search bar, then you will find the keywords that the competitors are ranking as well as they are running ads on.
Here you can see that when I put the keyword Blogging in the search bar, this data it is showing-
Here you can find some related topics and keywords also with the search volume.
The interesting features that this tool has-
- SERP Analysis
- Adword Advice
- Keyword Grouper Tool
- Ranking History
- PPC competitor research
- SEO competitor research
- Review competitor’s backlink
- Ads monitoring
It can give you information about your competitor’s content across different platforms or social media platforms.
It will show you the data of sharing. Like- how many people had shared the content on social media like- Facebook, Instagram, etc.
If you are using Buzzsumo then you will find the big competitors of your niche, as well as the new sites or businesses in the market related to your niche.
Here you can see that when I put Weight Loss as a keyword then this is the result that it is showing.
You will have many options like Facebook, Youtube, etc. If you go there you can find the total number of shares on Facebook or Youtube, etc.
You can search for the trending content also in this tool. With this tool, you can monitor your Competitor very closely. Also, you will get a notification when your competitors are online.
The price of this tool is a little bit high but it is a very good tool for SEO and competitor’s keyword research. But you can use this tool for free also.
Answer The Public
Answer the public is a free keyword research tool. But it also has some important features by which you can find out the keywords that the competitors are ranking for.
If you want to know what kind of questions people are asking that are related to your niche then it may be the best tool, after Google.
When you search a keyword on this tool, it creates a visual representation of all the search queries, related topics, related questions, etc.
Here you will get four types.
You can search your keywords in these four types.
If you put your competitor’s URL in this tool, then you will find how people are searching about your competitor, what the people want. After that, you can also start to answer the questions that they want.
It is also an outstanding tool you have. But nowadays it is almost paid but there are some features still available for free that you can use.
First of all, you can add the extension of this tool. If you add the extension then you can find the search volume related keywords or related topics from here.
Like if I search the keyword Bodybuilding in the search bar of Google then you can see like this-
It can also show you the data of Youtube, Yahoo, Bing, etc. This tool is very easy to use also. If you put your competitor’s website after adding the extension you will find the keywords as well as the related topic of that URL.
AdWords’ Auction Insights
This is also a very interesting tool. Maybe many of you have not heard about this tool. But if you want to do competitor keyword research then it is also one of the best tools that you have.
First, you need to log in here. After that, if you put any of your competitor’s URLs then you will be able to see some important thing that you are searching for.
Like- the average ad position, the impression share, overlap rate, quality score, maximum CPC, etc.
Here you will be able to see all the important data.
This tool also can be filtered and refined based on the criteria.
Here in this picture, you will find all the things, and when you enter the keyword in this tool you will find this-
This is one of the best free tools that you can use to do competitor keyword research. Here also you need to add the extension of keyword surfer.
After that, you can search for anything or any keyword. You can see any URL of your competitors also.
This tool will show you the search volume ( You need to select the country ) along with the CPC. as well as you can get the related keywords and the related topic also.
Here I put the Blogging keyword in the search bar of Google after adding the extension and here is the result-
These are some best tools that you can use to do competitor keyword research or keyword research.
Now let me answer some of your most asked questions.
Frequently Ask Questions
What is the most accurate keyword research tool?
There is no exact definition available for this. Just you need to check the competition level and the search volume intent mainly of that keyword.
To check that you can use any of the tools like- Ahrefs, Ubersuggest, etc. If everything is alright then it is the best keyword for you.
What is the fastest way to rank a keyword?
Google has more than 200 plus ranking factors. So you can work on all of that. But there are 2-3 important things like-
1. Target that keyword and write the best and unique article on that.
2. Keywords should have a minimum search volume with intent.
3. Try to find long-tail keywords.
These are some important factors that can help you to rank easily.
How do I find my competitors keywords for free?
To find competitors keywords for free you can install Ubersuggest Chrome extension. This tool will help to find out competitors keywords, social share, link etc.
Is Google keyword research tool free?
Yes, It' free. Google develop this keyword research tool for Ads campaign. You can also use this tool for keywords research.
In conclusion, I would like to say that all of the above-mentioned tools are the best free competitor keyword research tools or competitor business ideas research.
So, choose any of the tools and plan a strategy to rank your blog.