After publishing a lot of posts, working on keywords and content strongly, the traffic on the blog is not coming at all. This means that you are not working on post optimization properly. You are not working On-Page SEO or Off-Page SEO properly.
If you have worked properly on your blog post optimization such as technical SEO , On-page SEO, and Off-page SEO then you can rank in the top position on search engines. Today in this article I will show you what is on-page SEO and how to optimize your on-page SEO techniques.
What is On Page SEO
On-page SEO is a technique that you need to optimize blog posts for search engines to rank your posts. On-page SEO you need to customize your title tag, meta, pictures, website speed, etc. which is called on-page SEO.
Why is On-Page SEO Important?
On the on-page SEO, you need to work on your whole website structure such as headings, meta, pictures, speed, and so on. There are many more factors that you need to work on to rank your blog.
The top main factor is the speed of your website, speed always matters. If you want to read any blog or article on the website, but the loading speed is too slow, then this hurts your website.
If users can read your blog post properly and your loading speed, pictures, videos are working fine. This will increase the authority of your blog.
When you can rank your post at the top in Google, by adding other posts from that post, you can also drive traffic to your other posts and this will reduce your bounce rate.
On Page SEO Techniques That You Need To Work On
- Work on Post Title
- Url Optimization
- Meta Description
- Keyword Density
- All Tags Optimization
- Unused Javascript and Css
- Website loading Speed
- Image Optimization
- Content Optimization
- Internal, External and Broken links
- Headings
Post Title
Work on your title. If someone searches for a particular keyword and your blog post appear in the search result, they will first read your title and then click on your link.
Make sure that your title includes keywords and matches the user’s intent and use the Log Tail title tag so that you can rank the blog faster.
Permalinks
Permalinks mean your website URL. When you create your website URL, make sure to add your main keyword to it and make it a short URL.
Meta Description
The description plays an important role in your website because if someone finds you in search engines they will read your description.
What is your website related to and also add your main keyword here so that you can also rank on that keyword using your meta?
H1 to H6 Headings
If you are using WordPress then WordPress Auto takes your title as H1 which you can start with your next title from H2. But remember to use H1, H2, and H3 only once on your website.
When you write longer content, make it shorter paragraphs and use H1 to H6 headings in your content. It will be user-friendly content and users will like to read short-length paragraphs.
Keyword Density
What is Keyword Density?
Keyword density refers to the number of times you have used your main keyword in your article. Use your focus keyword 5 to 6 times on 1000 words, not more on it.
You should use your focus keyword in your first paragraph. If you are using Yoast SEO plugin then it will guide you.
Use other related keywords in your content and subheading it would be good for you to rank in Google.
By properly using keywords within the content, search engines know what the content has been written about. And in this way, our posts in the search engine are well optimized.
Image Optimization
Add your keyword to the title of your image. This has the advantage that the search engine recognizes keywords by the title of our image and helps rank our posts.
Optimize your image size properly. You can optimize images using the Smush Plugin. This is a free plugin. If you add an image of any size it helps you reduce the size and customization.
Add alt tags to your images. Google cannot read images Google crawler only reads images through alt tags so remember to add an alt tag to all your images.
Outbound and Internal Links
Use more internal links in your blog posts Internal linking will help you rank your other posts in search engines.
If your old one already ranks in search engines then add an internal link to the new post so that your new post also ranks fast.
Add some outbound links, it will look like you are suggesting an article that relates to your topics. I will also help you increase your page authority.
Website Loading Speed
Google checks the speed of every website, before its ranking on the search engine. Website speed is a very important factor in SEO optimization.
If the speed of your website and your content, images, videos are loading fast, then the search engine bot will rank your posts quickly. Loading speed is important for your users. If your page works slower then you will lose your users.
The factors involved in your website determine your loading speed. Image optimization, unused plugins, themes If you have worked on this, you can increase the speed of your website.
You can check the speed of your website using GT Metrics and Google Page Speed Insight Using this tool you can check the speed and loading problems of your website.
Unused JavaScript and CSS
When you start a blog or website you set up a theme, plugins, pictures, and many more factors. So that time JavaScript and CSS errors in the backend of your website increase.
You can hire a developer to fix this problem or you can use some cache plugins. I would suggest you use wp-rocket. This is a Premium plugin, but it really helps with your website errors.
Content Optimization and Update Regularly
Most of the bloggers start posting blogs on the website but they do not work regularly on updating those posts.
It is very important to update your blog post regularly. Because when you publish a post, a google crawler comes and crawls your post. But what if you don’t update your post regularly, then crawlers don’t come to your post regularly.
You do not need to update the whole content just update your title, meta, keywords, a few paragraphs of your content, and click update. Then Google will regularly crawl your blog posts and you will rank faster on google.
Add Schema
The schema will help google to understand your article easily in Jason-Ld format. If your eCommerce, restaurant, blog, or Local Business this will help you rank fast. Read here about Schema How to add to your website.
Conclusion :
Today we worked on how to work on page SEO factors and on-page optimization. To rank in Google you have to work on all these parameters then you will be able to rank in google.
I know you understand this article on how to work on-page SEO. If you have any suggestions or advice, you can ask me in the comment box.
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