Do you know what Google algorithm update is and how it works? If you are a blogger then you should know about the all Google Algorithms Updates. In this post we will show you what is Google Algorithm and how does it work?
To rank a website, just working on seo does not work, you have to do seo of your website according to the update of Google algorithm.
Google keeps changing its algorithm every year so that if a visitor searches his query on Google, he can show the best and genuine results.
Sometimes your website performs well, but for some reason the rank decreases and the error increases because Google has changed its algorithm and you have not updated it, these reasons may decrease your website rank .
So today we will look at some important Google algorithm updates and how to improve the rank of your website using this algorithm update.
What are Google Algorithm Update?
Through the Google algorithm, Google provides accurate information on queries searched by users in its search engine. And it keeps changing from time to time every year by bringing updates in its algorithm so that its users do not have any problem and they always get new and new content and Google Algorithm also removes Black Hat SEO sites with their updates.
Many people make very good money using websites or blogs using google. But in this way there are more people who make wrong money by manipulating google algorithms.
Therefore Google keeps updating the algorithm frequently and no one knows when the update happened. Whatever people search in google, they get good results due to these updates.
Google’s search engine algorithm has several ranking signals that show the correct web page or content in the first page of the search engine result page (SERP).
Google keeps updating small pieces every year, which we do not know about, but there are some big algorithms that play a very important role, we will know today.
How Google Algorithm Works
To get a better understanding of how the Google algorithm works, you must first understand how the Google search engine works.
Only then will you know how the Google algorithm performs, let us see what steps Google follows.
Google uses 4 methods for this.
Crawling Web Pages: First of all, Google Spider (Googlebot) crawls billions of web pages on the Internet.
Analyze page content: Then analyze the pages that are available on the Internet and on the web server.
Store in content: After that Google saves all those pages in its store.
Filter (according to Ranking Algorithms): Their ranking is then determined by filtering according to the Google algorithm.
After this Google algorithm is used which checks the rank of web pages in the search engine. Let’s know about it.
The Google algorithm closely examines indexed web pages and looks at which content is better and which is at the top of them all.
For this, he determines the rank of pages according to many SEO factors such as website content quality, domain authority, backlinks.
Google ranks algorithmic web pages by not one but thousands of SEO Factors and Algorithms Updates.
Google Algorithm Update is not one but thousands. As I mentioned above, Google makes thousands of updates to its algorithm every year.
18 Types of Google Algorithm Update
- Panda Update
- Penguin Update
- Pirate Update
- Hummingbird Update
- Pigeon Update
- Mobile Friendly Update
- RankBrain Algorithm
- Possum Update
- Fred Update
- Speed Update
- Medic Core Update
- Mobile-First Indexing
- Passage Ranking Update
- Product Reviews Update
Today we will see the most important updates we need in daily bloggers life.
The Panda update was launched in 2011 to avoid thin content.
A common trend at that time was to use content forums, article spinner trends, sold on their forums using websites and software.
Content forums and article spinners used words to create garbage content in which keywords were added forcely, not to read those content, but to manipulate search engines.
The Panda update has halted the ranking of websites that provide spammy, copied, low-quality content.
A website that removes low quality content and provides high quality content will be ranked. But Panda was not a one-time action, Google has made it part of its algorithm.
If even today your website uses copy and spinner content, the Panda algorithm will not let it rank and your content will not rank if you have written content that already exists on thousands of websites.
Penguin update was launched in 2012. With the Penguin update, Google decreased the website rank of those who use bad, spammy, over optimize backlinks. Google handled spammy content through the Panda update.
But to manipulate the search engine there are two parts: spammy content and spammy backlinks.
So the Penguin update removed this spammy backlinks. Penguin update was not to punish the websites that are using bad backlinks, but to enhance and effect the quality of the backlinks.
Prior to the Penguin update, it was very easy to rank websites using backlinks. PBN links were made, Link pyramid service was sold, people who could not make PBN links used to buy from others.
After the Penguin update, the websites using such links were downgraded and the weight of the backlinks was also worked out.
Around 4 updates of the Penguin were launched and in 2016 this update became part of the core algorithm. In today’s date, Google does not give much importance to backlinks but instead gives more importance to quality.
The google pirate algorithm was launched in 2012. This update focuses mostly on copied content or pirated content.
Pirate Alogothim stated that you cannot sell other website products on your website without his permission.
Other products like songs, movies, themes, software and you cannot download this product etc. If you have permission from the owners of that website then you can sell this product.
But if you try to sell those products without permission, google will block your website.
Hummingbird update was launched in 2013 to avoid keyword stuffing.
These updates have been launched to prevent keyword stuffing in the content and improve the quality of the content.
Hummingbird improved both the quality and speed of the search engine.
Due to the Hummingbird update, Google reduced the effect of having a particular keyword in the page or how many times, and such pages also started to rank for a particular keyword which may not be used in that page.
But the result is useful. One term which is over-seo optimized page has been reduced to its effect, which was previously very well known as keyword density, still a lot of people focus on keyword density.
That Hummingbird update has removed keyword density.
After the Hummingbird update, the search user’s impact began to get more important. Now even if the keyword is not being repeated in a single page, that page can still be ranked for that keyword if the content is useful.
If you too focus more on the frequency of keywords while ranking content and do keyword research in an old way that does not have intent and focus, then your site can suffer the loss of Hummingbird updates.
Pigeon algorithm was launched in 2014, this update is used to improve and make Google listings better for Google My Business.
It provided more useful, relevant and accurate local search results that are more closely linked to traditional web search ranking signals.
This algorithm keeps improving the distance and location ranking parameters there.
Suppose you type a digital marketing course with me and some 5 to 6 results come to the top, but how does Google rank this website.
Google uses the Pigeon algorithm to rank the position of this website. This algorithm finds the closest search result from your location.
Mobile Friendly Update
This algorithm was launched in 2015 for mobile friendly pages.
Google has released an important new Mobile friendly algorithm designed to promote mobile friendly pages in Google mobile search results.
Mostly known as mobilegeddon, but sometimes also called mobilepocalypse. Mopocalypse or Mobocalypse.
If you are using AMP then this algorithm will definitely help you in ranking mobile friendly pages.
This was not just an algorithm update, it was a culture change and Google was about to move the market.
Google decided to pivot and adapt consumer behavior and this was Google’s right decision.
Rankbrain was launched in 1025 to help Google to understand a query that was not previously used.
It is a machine learning algorithm that helps the system based on the already existing data, which is a unique search query that has never been done before. What is his meaning and what is his intent actually.
RankBrane is one of Google’s most important ranking signals. Google does not announce the pattern of RankBrine publically, but the query done on Google is 15% unique and it helps Google to understand it.
The Possum update was launched in September 2016. This algorithm uses for local business, if your business is in a country or city then you need to submit your website to local listings or use related keywords in your city.
For example, if you have a digital marketing agency in Mumbai, then you should add keywords that get traffic from your city. Such as “Best Digital Marketing Agency near me”, “Digital Marketing course near me”, “SEO course in Mumbai or near me“
Submitting your website to a local listing will allow users to contact you and you may also get a lot of traffic. This algorithm is not followed for blogs, if it is your business, then you have to implement this thing.
The FRED algorithm was launched in March 2017. This algorithm works on monetization, if you are using too many advertisements in your website, then this algorithm will affect your ranking.
This seems to be a negative effect in Google’s eyes, Google thinks that you have created this blog just to make money that is not providing the right information to the visitors.
Do not use too many advertisements on your website, pay attention to the intent of the user what they need, Google will rank you higher if you meet the requirement of visitors that they want.
The page speed update was launched in 2018. This update will focus only on mobile pages on how it is working on mobile devices such as layouts, clickable elements, images, text formats, etc.
You know that today everyone has a smartphone and Google has noticed that most of the traffic comes from mobile devices, so Google is now focusing on mobile page speed.
Medic Core Update
The Medic core update was launched in August 2019. This update will focus on health, fitness and finance websites.
If your website is related to fitness, health or finance, then Google will keep a close watch on this type of website. Because many times people provide wrong information and products to the users.
Whether or not the information you provide to users is true. What kind of product you are selling to users, whether the product is genuine or not. If you sell false information publicly then Google will ban your website.
Bert update was launched in oct 2019. This algorithm focuses on user intent.
Understanding any language is a difficult task for search engines and normal computer systems. Because they not only have knowledge of language but also have to understand culture, references, conditions and emotions. So the Burt algorithm compiles all these things and according to that we see the result
The Bert algorithm is a natural language processing model based on Google’s neural network. Burt helps computer systems understand the meaning of any word in a natural way. Whatever the user searches, Bert helps Google understand that query and helps Google show related content.
Write as you were writing useful content. Bert’s job is to understand only the words discovered. Burt applies only to words typed on search engines. You do not need to do anything in your content or website.
Mobile first indexing update was launched in july 2019 and rolled out in 2020.
Mobile-first indexing means a site that is very mobile friendly, users can easily view it from their mobile, and this is why Google indexes these sites more quickly.
Considering the consumption of users, Google found that most of the users prefer to browse the internet from their mobile.
In such a situation, whatever sites are more mobile friendly, they provide users a better browsing experience. Therefore, Google also indexes such sites as soon as possible. Also, in terms of ranking, the mobile version of your website is more important for indexing.
If you monitor the crawlbot traffic of your site you will find that the traffic of the smartphone Googlebot has increased significantly and the cached versions of the pages are often the mobile version of the page.
It is called “mobile-first” because it is not a mobile-only index: for example, even if a site does not have a mobile-friendly version, the desktop site is also indexed.
But due to the lack of a mobile-friendly experience, it affects your site’s ranking very negatively, and a site with a better mobile experience gets a higher ranking boost, even if searchers are not on the desktop.
Smith Algorithm update was launched in 2020. The full form of smith is Siamese Multi-Depth Transformer-Based Hierarchical Encoder.
This algorithm helps Google understand the big pages of the website. By the way, if you have heard about BERT Algorithm, then you can read the article here on BERT.
The BERT Algorithm shows the meaning of that line with only one line in front and behind the word, but when it comes to a big paragraph, it takes a lot of time, so Smith Algorithm can do it in a few seconds.
Smith Algorithm finds the answer to the question in very few paragraphs within a few seconds and can easily understand the word relation that is formed between those paragraphs, it is called Smith Algorithm.
Smith algorithm works in 2 ways
The first model works at the sentence level, meaning that a longer paragraph divides several sentences into blocks.
The second model works at the document level, meaning that it helps in understanding the meaning of the sentences.
What will be the effect of the Smith algorithm?
Now Google will be able to understand long paragraphs or articles easily and thoroughly and will also read other related pages of those articles or pages together and find out what other information is giving that page or article. And will help Google to understand the quality of the content of the article.
This will have an impact on those who deliberately turn over articles and use words without meaning, in the course of writing long articles without giving any good information.
Passage Ranking Update
Google launched this update in February 2021. This update will read paragraphs of your content and show them in search results.
If you optimize keywords in your content the right ways, then Google will show your paragraph in search results.
Google Boat downloads and analyzes your page, so your content gets a score due to the content of your page.
But all the factors influence that score like the experience of your page, how many outbound links are there, which type of inbound links are there, images, broken links etc. After deciding all this, the rank of your page is decided.
If you have written a paragraph in the content that matches the user’s intent, then Google can show that paragraph in the search result.
Product Reviews Update
The product review update was launched in April 2021. This update will focus on the reviews of the ecommerce website.
If you have a product or service base website then the user provides you reviews based on the quality of your product.
Google will rank your website based on these reviews.
If you got reviews like good product, good, best product, good service, then Google would not consider these types of reviews. Because in this review Google will not be able to search properly about your product description.
If your users do not provide you with proper reviews then you can mail your users to provide good and in-depth knowledge reviews about that product. Then Google will consider this review.
Add review schema to that product, this will help you rank faster on Google.
Avoid These 3 SEO Mistakes!
Google constantly releases new algorithm updates, from Hummingbird to Google Panda, to Google Penguin, the animals are countless. And, for some reason, I don’t know why they prefer naming algorithms after animals, but they do.
The last thing you want to do is that Google is punishing you in the future. So how do you avoid it when you are doing SEO?
Well there are two types of SEO. There is a black hat and then there is a white hat. You can probably guess that Google likes white hats and they hate black hats. Black hats are people who steal content, they are scraping websites again, they are buying links. Just avoid doing all those things.
On the other hand, white hat SEO is writing amazing content, creating amazing websites that have a great user experience, and always putting the user first.
One of the things you’ll see from doing those things is that your website will be penalized very rarely and you don’t have to worry about Google algorithm updates.
Now, to get into the specifics, the first thing you want to improve and make sure that your website is not going to be vulnerable to any Google algorithm update in the future is to first check your time on the site.
In your Google Analytics, it will show you your time on the site. The closer you get to that number, let’s say two minutes / three minutes is better for you.
If that number is less than a minute, it indicates that most people do not care about being on your website. The other thing you need to see and, it is within your Google Analytics, is your bounce rate. the lower the quantity, the higher for you.
If people are coming to your website and bouncing, especially within a few seconds, it tells search engines like Google that, this page is not relevant. I haven’t found what I’m looking for, so you shouldn’t rank it anymore.
You do not want to do that. So, if you reduce your bounce rate consistently, and the way you are making sure that you use big fonts, then this makes your content easier to read. You make sure that you focus on what the user is coming to your website for.
So, if you are an e-commerce site, you show the product case. If you are a blog, do not show your option on top, display the content of your blog.
Doing those simple tweaks will reduce the bounce rate. Or, if you have a website, make sure it is mobile compatible.
Nowadays more than half of the traffic is coming from search engines which are usually from mobile devices. So making sure your website is responsive and mobile compatible will help reduce your bounce rate.
When you start doing those things, you will see that it is very difficult to be punished. And last, but not least, this is the third thing you really need to focus on, make sure you consistently put the user first.
I know I mentioned it, but I cannot emphasize it enough. And you want to do this through your website and recorder, like, what content pages should we update because they are out of date? Is our user expertise higher than our competition? Is there a rest square measure able to please our users and confirm they require them to come back and tell others regarding our site?
I do know a number of those things are extremely arduous to live, however if you only survey individuals and you seek advice from them, and you get their feedback, you’ll create your web site additional user friendly . And, once you do those things, it’s terribly seldom that your web site is fined. this is often however you Google-proof your web site.
In this article we understand basic knowledge over Google algorithm update. There are more Google algorithms but this is the main update you should know about.
I hope you have understood this article, if you have any suggestions or questions for me, you can ask me in the comment box.
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